# Winnie

> Winnie is a San Francisco-based childcare marketplace that connects millions of parents with licensed daycare centers, preschools, and early education providers across the United States. Founded in 2016 by Sara Mauskopf and Anne Halsall - two former Google and Postmates engineers who were also parents - Winnie has grown from a local San Francisco app into a national platform covering 200,000+ licensed providers in over 7,000 cities. The platform combines comprehensive data (tuition costs, licensing status, inspection reports, availability) with community reviews and a SaaS layer for providers called Winnie Pro. Ranked #177 on the 2023 Inc. 5000 list and #1 in Consumer Services, Winnie sits at the intersection of a 500-billion-dollar childcare crisis and a generation of parents who expect the same search experience for daycares that they get for restaurants.

- **Founded:** 2016
- **Headquarters:** San Mateo, California, United States
- **Founders:** Sara Mauskopf (CEO & Co-Founder), Anne Halsall (CPO & Co-Founder)
- **Team size:** ~25-54 employees (60% women, 48% people of color as of 2021)
- **Products:** Winnie Parent App, Winnie Pro, Job Marketplace, Cost Calculator
- **Notable:** Ranked #177 on Inc. 5000 (2023), #1 in Consumer Services category, #34 in California, Named Inc. 'Best Workplaces' in 2021 and 2022, Over 12 million parents served nationwide

## Products & services

- **Winnie Parent App** — iOS and Android app for parents to search 200,000+ licensed childcare providers by location, price, availability, license status, and parent reviews. Includes map search, discussion forums, messaging with providers, and inspection reports.
- **Winnie Pro** — SaaS subscription platform for childcare providers to manage their listings, reach more families, advertise open spots, and access a job board to recruit childcare workers.
- **Job Marketplace** — Launched 2022, connects childcare workers with open positions at centers, addressing the structural staffing shortage in the childcare industry.
- **Cost Calculator** — Tool providing up-to-date childcare cost data by location to help families budget and plan for early education expenses.

## Achievements

- Ranked #177 on Inc. 5000 (2023), #1 in Consumer Services category, #34 in California
- Named Inc. 'Best Workplaces' in 2021 and 2022
- Over 12 million parents served nationwide
- 200,000+ licensed childcare providers in database
- Expanded from 500 cities to 7,000+ cities in a single year
- Named a key company in childcare industry by Grand View Research (2024)
- 659,000+ parent-provider matches facilitated in 2024 alone

## Latest updates

- **2025-05** — Released app version 4.1.1 with new search filters allowing parents to find care based on specific needs.
- **2024** — Facilitated matches for over 659,000 parents across 153,000 providers - a record year.
- **2023** — Ranked #177 on Inc. 5000, #1 Consumer Services company. Expanded alternative care search to include au pairs and summer camps.
- **2022** — Launched job marketplace for childcare workers via Winnie Pro. Added special needs childcare search.
- **2020** — Added school-age childcare search. Pivoted to support essential workers finding emergency childcare during COVID-19 pandemic.

## Links

- Website: https://winnie.com
- LinkedIn: http://www.linkedin.com/company/winnie
- Twitter/X: https://twitter.com/winnie
- Instagram: https://www.instagram.com/winnie/
- Facebook: https://www.facebook.com/winnielabs

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Profile page: https://yespress.io/winnie
Published by YesPress — https://yespress.io
Last updated: 2026-05-18