# Wilson Sporting Goods Co.

> Wilson Sporting Goods is a Chicago-based, 113-year-old maker of sports equipment and apparel and one of the most recognized names in athletics. Owned by Amer Sports, Wilson designs and manufactures gear across tennis, basketball, football, baseball, golf, pickleball, padel, volleyball and soft goods, supplying professional leagues, elite athletes and everyday players. It is the official ball supplier to the NBA and NFL, backs a portfolio that includes Louisville Slugger, DeMarini and EvoShield, and has spent recent years pushing into apparel, direct-to-consumer retail and manufacturing innovation such as its 3D-printed Airless basketball.

- **Founded:** 1913
- **Headquarters:** Chicago, Illinois, United States
- **Founders:** Thomas E. Wilson (Namesake / early President (from 1915))
- **Team size:** ~1,600 employees (Wilson brand); part of Amer Sports
- **Products:** Tennis & racquet sports, Basketball, Football, Baseball & softball, Golf
- **Notable:** Official ball supplier to both the NBA (since 2021) and NFL (since 1941)., Built a multi-brand portfolio including Louisville Slugger, DeMarini, EvoShield, Luxilon and ATEC., Unveiled the world's first 3D-printed Airless basketball prototype in 2023.

## Products & services

- **Tennis & racquet sports** — Racquets (Pro Staff, Blade, Clash), Luxilon strings, tennis balls, pickleball and padel gear used by professionals and amateurs worldwide.
- **Basketball** — Official game ball of the NBA, WNBA and NCAA, plus consumer basketballs and the 3D-printed Airless prototype.
- **Football** — Official game ball of the NFL since 1941, hand-made in Ada, Ohio, plus youth and consumer footballs.
- **Baseball & softball** — Bats, gloves and protective gear under Wilson, Louisville Slugger, DeMarini, EvoShield and ATEC brands.
- **Golf** — Wilson Staff clubs, golf balls and equipment for professional and recreational players.
- **Sportswear & soft goods** — Expanding apparel, footwear and accessories line, central to Wilson's current growth strategy.

## Achievements

- Official ball supplier to both the NBA (since 2021) and NFL (since 1941).
- Built a multi-brand portfolio including Louisville Slugger, DeMarini, EvoShield, Luxilon and ATEC.
- Unveiled the world's first 3D-printed Airless basketball prototype in 2023.
- Grew owned-store door count 58% year-over-year in 2025.
- Equipped generations of tennis and baseball champions across more than a century.

## Latest updates

- **2026-03** — Carrie Ask (ex-Nike, ex-Levi Strauss, ex-Helly Hansen CEO) became President & CEO of Wilson and joined the Amer Sports Executive Committee.
- **2025-08** — Joe Dudy stepped down as President & CEO of Wilson to pursue opportunities outside the company.
- **2025-01** — Wilson expanded its owned-store presence globally, growing door count 58% year-over-year as part of its soft-goods push.
- **2023-03** — Wilson unveiled the 3D-printed Airless basketball prototype, debuted at the NBA Slam Dunk Contest.

## Links

- Website: https://www.wilson.com
- LinkedIn: http://www.linkedin.com/company/wilson-sporting-goods
- Twitter/X: https://twitter.com/WilsonGolf?lang=en
- YouTube: https://www.youtube.com/user/WilsonSportingGoods
- Instagram: https://www.instagram.com/wilsontennis/
- Facebook: https://www.facebook.com/WILSONTENNISCHILE
- TikTok: https://www.tiktok.com/@wilson

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Last updated: 2026-07-25