# William White

> William White is the Chief Marketing Officer of Walmart, a role he has held since May 2020. He leads customer insights, brand strategy, and full-funnel marketing for the world's largest retailer, and is credited with steering Walmart's marketing through the pandemic, launching Walmart+, and building the retailer into a more culturally and emotionally connected brand. Before Walmart he spent seven years at Target and nearly nine years at Coca-Cola, where he scaled Coke Zero into a billion-dollar brand. He ranked #4 on Forbes' 2024 list of the World's Most Influential CMOs.

- **Role:** Chief Marketing Officer at Walmart
- **Organizations:** Walmart, Target, The Coca-Cola Company, Starcom (Publicis Groupe)
- **Nationality:** American
- **Education:** B.A. in Public Policy, Duke University, MBA in Marketing, Duke University, Fuqua School of Business
- **Known for:** Ranked #4 on Forbes' 2024 World's Most Influential CMOs list, Scaled Coke Zero from launch to a billion-dollar brand in the U.S., Launched Walmart+ (2020), Walmart's membership answer to Amazon Prime

## Career timeline

- **1998** — Began career as a media planner at Starcom, a division of Publicis Groupe
- **2003** — Completed MBA at Duke's Fuqua School of Business
- **2005-2013** — Held global and domestic leadership roles at The Coca-Cola Company; scaled Coke Zero into a billion-dollar U.S. brand and led global Diet Coke / Coca-Cola Light marketing
- **2013** — Joined Target as a marketing leader, later becoming Senior Vice President of Marketing
- **2013-2020** — At Target, helped rebuild brand trust after the 2013 data breach and launched owned brands Cat & Jack and Good & Gather
- **2020** — Appointed Chief Marketing Officer of Walmart on May 1, 2020
- **2020** — Oversaw launch of Walmart+, positioned as a competitor to Amazon Prime; drove 79% ecommerce growth in first year
- **2024** — Ranked #4 on Forbes' World's Most Influential CMOs list
- **2025** — Featured speaker at Adweek House Cannes 2025

## Achievements

- Ranked #4 on Forbes' 2024 World's Most Influential CMOs list
- Scaled Coke Zero from launch to a billion-dollar brand in the U.S.
- Launched Walmart+ (2020), Walmart's membership answer to Amazon Prime
- Drove 79% ecommerce growth at Walmart in his first year
- Launched Target's multi-billion-dollar owned brands Cat & Jack and Good & Gather
- Helped rebuild Target's brand trust following the 2013 data breach
- Led Walmart's marketing through the COVID-19 pandemic and holiday campaigns

## Latest updates

- **2025-06** — Featured as a speaker at Adweek House during Cannes Lions 2025
- **2024-02** — Recognized among the world's most influential CMOs by Forbes (#4)

## Links

- Website: https://walmart.com
- LinkedIn: https://www.linkedin.com/in/williamallenwhite
- Twitter/X: https://x.com/williamawhite
- Instagram: https://www.instagram.com/williamawhite/
- Facebook: https://www.facebook.com/walmart

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Profile page: https://yespress.io/william-white
Published by YesPress — https://yespress.io
Last updated: 2026-07-25