# William Tu

> William Tu is the founder and CEO of Good Driver Club, a U.S. membership community for careful drivers who share eligible vehicle repair costs. A Stanford MBA with experience at Procter & Gamble, McKinsey and Capital Today, he previously co-founded consumer and automotive ventures and founded Hive Auto Mutuality. His current company emphasizes weekly disclosure of eligible events and member retention of unused pledge funds.

- **Role:** Founder and CEO at Good Driver Club
- **Organizations:** Good Driver Club, Hive Auto Mutuality, Youche.com, Yizhedian, Capital Today Group, McKinsey & Company, Procter & Gamble
- **Education:** MBA, Stanford Graduate School of Business, Bachelor’s degree, Nanjing University
- **Known for:** Founded Good Driver Club and earlier driver mutual-aid venture Hive Auto Mutuality., Good Driver Club reported over 5,000 completed plans and more than $1.5 million in collective member savings by April 2026.

## Career timeline

- **2000-2006** — Account executive at Procter & Gamble, according to his public career listing.
- **2009-2010** — Associate at McKinsey & Company.
- **2010** — Senior associate at Capital Today Group.
- **2010-2013** — Co-founder and CEO of Yizhedian.
- **2013-2015** — Co-founder of Youche.com.
- **2016-2018** — Founder of Hive Auto Mutuality.
- **2019** — Public career listing dates his Good Driver founder role to March 2019; this predates the U.S. entity.
- **2022** — U.S. company established; met auto claims veteran David Clark.
- **2024-06** — Good Driver Mutuality mobile app welcomed its first members.
- **2026-04** — Good Driver Mutuality rebranded as Good Driver Club.

## Achievements

- Founded Good Driver Club and earlier driver mutual-aid venture Hive Auto Mutuality.
- Good Driver Club reported over 5,000 completed plans and more than $1.5 million in collective member savings by April 2026.

## Latest updates

- **2026-04** — Company rebranded from Good Driver Mutuality to Good Driver Club and refreshed its app, website and onboarding.
- **2026-04** — Company described its Monday publication process and reported more than 5,000 completed plans and over $1.5 million in collective member savings.

## Links

- LinkedIn: https://www.linkedin.com/in/williamtu

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Profile page: https://yespress.io/william-tu
Published by YesPress — https://yespress.io
Last updated: 2026-10-22