# William H. Rinehart

> William H. Rinehart, known as Bill Rinehart, co-founded Limelight Networks in June 2001 and served as president and CEO through October 2006. He subsequently founded Unicorn Media, co-founded Octoblu and founded travel logistics service DUFL. In 2024 he was identified as founder and CEO of BOLD Carts. Limelight adopted the Edgio name in June 2022, long after his CEO tenure.

- **Role:** Technology entrepreneur and business executive
- **Organizations:** Limelight Networks (later Edgio), Unicorn Media, Octoblu, DUFL, BOLD Carts, Critical Path, GlobalCenter, Genuity, MFS Communications
- **Education:** B.S. in Business Administration, Ball State University
- **Known for:** Co-founded Limelight Networks and led its initial five years as president and CEO., Founded Unicorn Media, whose asset sale to Brightcove closed January 31, 2014., Co-founded Octoblu, acquired by Citrix in December 2014.

## Career timeline

- **1995–1996** — Vice President and General Manager at MFS Communications.
- **1996–1997** — Product development and sales leadership positions at Genuity.
- **1997–1998** — Senior Vice President and General Manager at GlobalCenter.
- **1998–2000** — Executive sales positions at Critical Path.
- **2001–2006** — Co-founded Limelight Networks in June 2001; president and CEO through October 2006.
- **2007** — Founded Unicorn Media; Limelight went public after his CEO tenure.
- **2014** — Brightcove acquired substantially all Unicorn Media assets in January; Citrix acquired Octoblu in December.
- **2015** — Launched DUFL, a service storing, cleaning, packing and shipping travel wardrobes.
- **2016** — DUFL launched DUFL Sports.
- **2017** — DUFL announced storage facilities in New Jersey and Japan.
- **2024** — Identified as founder and CEO of BOLD Carts in a January interview and February podcast.

## Achievements

- Co-founded Limelight Networks and led its initial five years as president and CEO.
- Founded Unicorn Media, whose asset sale to Brightcove closed January 31, 2014.
- Co-founded Octoblu, acquired by Citrix in December 2014.
- Founded DUFL and expanded its service concept to sports and business equipment.

## Latest updates

- **2024-02** — Appeared on Apartment 113 episode 53 as founder and CEO of BOLD Carts.
- **2024-01** — Discussed BOLD Carts hardware development, manufacturing relationships and customer feedback in an interview published January 19.

## Links

- LinkedIn: https://www.linkedin.com/in/billrinehart/

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Profile page: https://yespress.io/william-rinehart
Published by YesPress — https://yespress.io
Last updated: 2026-10-23