# William Hicks

> William Hicks is the co-founder and CEO of Magic Mind, the mental-performance shot that wants to retire your second cup of coffee. A Princeton cum laude grad who left Barclays after deciding investment banking was too soulless to stomach, he went on to co-found the lupini-bean snack company BRAMI before partnering with James Beshara to build Magic Mind into a brand poured into the morning routines of tens of thousands of people. He preaches '90-day trailing average emotions' as the only sane way to survive the violence of startup life.

- **Role:** Co-Founder & CEO at Magic Mind
- **Organizations:** Magic Mind, BRAMI Inc., SideDish, Barclays, CSIS
- **Nationality:** American
- **Education:** Graduated cum laude, Princeton University
- **Known for:** Co-founded and leads Magic Mind, a mental-performance shot used daily by tens of thousands of people, Built Magic Mind into a brand adopted by entrepreneurs, actors, and executives, Assembled a medical and business advisory board of physicians, founders, and marketing leaders

## Career timeline

- **—** — Energy Program Intern at CSIS (Center for Strategic and International Studies)
- **—** — Graduated cum laude from Princeton University
- **—** — Analyst in investment banking at Barclays
- **—** — Founding team member at SideDish
- **—** — Co-founded BRAMI Inc., maker of plant-based Mediterranean lupini-bean snacks
- **2020** — Co-founded Magic Mind with James Beshara; became CEO

## Achievements

- Co-founded and leads Magic Mind, a mental-performance shot used daily by tens of thousands of people
- Built Magic Mind into a brand adopted by entrepreneurs, actors, and executives
- Assembled a medical and business advisory board of physicians, founders, and marketing leaders
- Co-founded BRAMI, which raised roughly $10.8M to bring lupini-bean snacks to US retail
- Graduated cum laude from Princeton University

## Latest updates

- **2024-02** — Featured in ShoutOut LA's profile of him as co-founder and CEO of Magic Mind.
- **2024** — Listed as a speaker at the Biohacking Conference representing Magic Mind.

## Links

- Website: https://magicmind.com
- LinkedIn: https://www.linkedin.com/in/william-cree-hicks/
- TikTok: https://www.tiktok.com/@magicmind

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Profile page: https://yespress.io/william-hicks
Published by YesPress — https://yespress.io
Last updated: 2026-06-04