# William T. Baxter

> William T. Baxter, known professionally as Bill Baxter, co-founded Bsquare in 1994 and served as its chairman, CEO and CTO. A University of Wyoming computer-science graduate, he later co-founded Snaptune, held technology leadership roles at Cozi and BuddyTV, and became VIZIO’s CTO in 2018. He retired from VIZIO at the end of 2021 and is listed on the University of Wyoming EECS advisory board.

- **Role:** EECS advisory board member at the University of Wyoming
- **Organizations:** Bsquare, Snaptune, Cozi, BuddyTV, VIZIO, University of Wyoming, Washington Technology Industry Association, Intergraph, Digital Equipment Corporation, Topologics
- **From:** Oklahoma City, United States
- **Education:** B.S., Computer Science, University of Wyoming, M.S., Computer Science, University of Wyoming
- **Known for:** Co-founded Bsquare and led it through its transition to a public company., Recipient of an Ernst & Young Entrepreneur of the Year award., Published research on program optimization for supercomputers and RISC microprocessors.

## Career timeline

- **1988** — Completed his computer-science master’s degree; began work at Topologics.
- **1989** — Joined Intergraph to work on compiler technology.
- **1993** — Moved to the Seattle area; worked at Digital Equipment Corporation before founding Bsquare.
- **1994** — Co-founded Bsquare with Elizabeth Baxter.
- **1999** — Bsquare became a Nasdaq-listed company; Baxter served as chairman, president and CEO.
- **2003** — Stepped down as Bsquare chairman and CEO on July 24; remained CTO and a director.
- **2004** — Announced departure from Bsquare’s CTO role and board effective January 21.
- **2006** — Co-founder and CEO of Snaptune at the launch of its radio-discovery software.
- **Before September 2010** — Served as CTO and vice president of engineering at Cozi.
- **2010** — Joined BuddyTV as CTO and executive vice president of products.
- **2015** — Joined VIZIO following its acquisition of BuddyTV.
- **2018** — Became CTO of VIZIO’s operating company in January.
- **2020** — Became CTO of VIZIO Holding Corp. in December.
- **2021** — Retired from all VIZIO positions on December 31.

## Achievements

- Co-founded Bsquare and led it through its transition to a public company.
- Recipient of an Ernst & Young Entrepreneur of the Year award.
- Published research on program optimization for supercomputers and RISC microprocessors.
- Held technology leadership positions at Cozi, BuddyTV and VIZIO.
- Named co-inventor with Glen Gihong Kim and Zeev Neumeier on U.S. patent US12265313B2, granted April 1, 2025.

## Latest updates

- **2025-04** — U.S. patent US12265313B2 was granted, naming Bill Baxter among three inventors; the listed assignee is VIZIO.
- **2022-01** — Publicly announced that he had retired from VIZIO at the end of 2021.

## Links

- LinkedIn: https://www.linkedin.com/in/wtbaxter

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Profile page: https://yespress.io/william-baxter
Published by YesPress — https://yespress.io
Last updated: 2026-10-25