# Will Sartorius

> Will Sartorius is the CEO of SelfMade, a New York performance marketing company, and the builder behind Skipper, an AI creative intelligence platform. He took over a near-dead agency in 2023 and rebuilt it around a single conviction: the data brands need to make better ads already exists in Amazon reviews, Reddit threads and Facebook comments, waiting to be scraped, tagged and turned into creative. His pitch to marketers is blunt: stop brainstorming, start listening to what customers already said.

- **Role:** Chief Executive Officer at SelfMade
- **Organizations:** SelfMade, Skipper, Sartorius Media
- **Nationality:** American
- **Education:** Bates College
- **Known for:** Rose from Integrated Marketing Associate to CEO of SelfMade in under two years, Turned around SelfMade after its revenue had largely evaporated following a failed acquisition, Built Skipper, an AI creative intelligence platform that scrapes roughly 25 sources to generate ad creative from real customer language

## Career timeline

- **Early career** — Worked at Deutsche Bank
- **Pre-2021** — Worked at a fitness startup within a Snap incubator, then as CMO at Inkerman, a New England-inspired footwear and clothing brand
- **2021** — Joined SelfMade as an Integrated Marketing Associate
- **2021-2022** — Rose through SelfMade: Manager of Integrated Marketing, Head of Creative Operations, then Chief Operating Officer
- **2023** — Became CEO of SelfMade after a failed acquisition left the company burning cash and clients
- **2024-2025** — Built and launched Skipper, an AI creative intelligence platform that scrapes ~25 sources to generate persona-driven ad creative
- **2026** — Launched Sartorius Media AI creative consulting and began developing 'The AI Ad Studio' course

## Achievements

- Rose from Integrated Marketing Associate to CEO of SelfMade in under two years
- Turned around SelfMade after its revenue had largely evaporated following a failed acquisition
- Built Skipper, an AI creative intelligence platform that scrapes roughly 25 sources to generate ad creative from real customer language
- Developed a persona-angle-emotion taxonomy that turns social listening into structured creative briefs
- Consulted with brands including eBags, Samsonite, LesserEvil, Otherland, Every Man Jack, Belgian Boys and Alaskan Brewing

## Latest updates

- **2026** — Launched Sartorius Media, an AI creative consulting practice, and began building 'The AI Ad Studio,' a self-paced course for growth marketers.
- **2025** — Expanded Skipper toward video animation using Google's Veo models, a Meta ad-library competitive intelligence layer, and UGC script generation.

## Links

- Website: https://selfmade.co
- LinkedIn: https://www.linkedin.com/in/willsartorius/
- Twitter/X: https://x.com/will_sartorius
- YouTube: https://www.youtube.com/watch?v=v-BQQk1B3k0

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Profile page: https://yespress.io/will-sartorius
Published by YesPress — https://yespress.io
Last updated: 2026-07-07