# Will Salcido

> Will Salcido is the Co-Founder and CEO of Bedrock Analytics, an AI-powered CPG data analytics platform that transforms syndicated and retailer data into compelling sales stories for consumer goods manufacturers. A Cornell-trained economist who cut his teeth at Nestlé, Novartis, Ghirardelli, and Lindt & Sprüngli across 12 countries, Salcido bet half his 401(k) on the idea that data storytelling - not raw dashboards - was the missing link between CPG brands and retail shelf space. Today, Bedrock tracks over $100 billion in CPG sales monthly, serves clients across 350+ product categories, and runs a multi-model AI stack using ChatGPT, Claude, and Llama to automate insight generation at scale.

- **Role:** Co-Founder & CEO at Bedrock Analytics
- **Organizations:** Bedrock Analytics, Ghirardelli Chocolate Company, Lindt & Sprungli, Novartis Consumer Health, Nestle USA, Morgan Stanley Smith Barney, U.S. Small Business Administration
- **Nationality:** American
- **Education:** Bachelor of Science in Applied Economics and Management, Cornell University
- **Known for:** Founded Bedrock Analytics with personal savings (half his 401(k)) and grew it into a $14.2M venture-backed company, Built one of the first CPG-specific AI analytics platforms, predating the generative AI boom, First CPG software company to integrate ChatGPT for automated competitive retail insights (April 2023)

## Career timeline

- **2000** — Started a small business while in college; authored a book on academic success
- **2002** — Summer Analyst at Morgan Stanley Smith Barney, analyzing portfolios and making stock recommendations
- **2003** — Strategic Category Analyst at Nestle USA
- **2005** — Category Manager at Novartis Consumer Health / Gerber Products
- **2007** — Joined Ghirardelli Chocolate Company as first analytics hire; led Category Management & Analytics
- **2011** — Head of Global Analytics at Lindt & Sprungli, deploying BI solutions across 12 countries
- **2012** — Co-founded Bedrock Analytics, self-funding with half of his 401(k)
- **2018** — Raised $7.2M Series A from Cervin Ventures and Illuminate Ventures; launched Bedrock Core 2.0
- **2020** — Among first beta users of OpenAI; began integrating AI into Bedrock platform
- **2021** — Raised additional $5M; doubled headcount; opened Mexico City office; relocated Oakland HQ
- **2023** — Launched ChatGPT integration for automated CPG competitive insights - first in CPG software category
- **2024** — Expanded to multi-model AI stack: ChatGPT-4o, Claude 3.5, and Llama 3.1
- **2025** — Launched Agentic AI capabilities for automated CPG analysis and Performance Matrix product
- **2026** — Bedrock Analytics serving 350+ product categories, tracking over $100B in CPG sales monthly

## Achievements

- Founded Bedrock Analytics with personal savings (half his 401(k)) and grew it into a $14.2M venture-backed company
- Built one of the first CPG-specific AI analytics platforms, predating the generative AI boom
- First CPG software company to integrate ChatGPT for automated competitive retail insights (April 2023)
- Was among OpenAI's first beta users (2020) - a 3-year head start on competitors in applying AI to CPG
- Grew Bedrock to 350+ product categories and $100B+ in monthly CPG sales tracked
- Raised $14.2M total from top Silicon Valley B2B VCs: Cervin Ventures and Illuminate Ventures
- Helped Bedrock client create a $2.1M Walmart pitch in just 3 days
- Expanded company internationally with Mexico City office
- Built multi-model AI platform integrating ChatGPT, Claude, and Llama for CPG analytics
- Ran global data analytics across 12 countries at Lindt & Sprungli before founding Bedrock

## Latest updates

- **2026-04** — Bedrock Analytics publishes research on CPG AI and data harmonization for retail shelf performance
- **2026-01** — Bedrock launches Agentic AI capabilities to orchestrate automated CPG analysis
- **2025-08** — Launched Performance Matrix - a new product for smarter topline analysis
- **2024-01** — Expanded multi-model AI stack with Claude 3.5 and Llama 3.1 alongside ChatGPT-4o
- **2023-04** — Launched ChatGPT integration - first CPG software to use it for automated competitive retail insights

## Links

- Website: https://bedrockanalytics.com
- LinkedIn: http://www.linkedin.com/in/willsalcido
- Twitter/X: https://twitter.com/bedrockanalytic
- Facebook: https://facebook.com/Bedrock.Analytics/

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Profile page: https://yespress.io/will-salcido
Published by YesPress — https://yespress.io
Last updated: 2026-05-13