# Will Nitze

> Will Nitze is the founder and CEO of IQBAR, a brain-and-body nutrition brand he built from a Kickstarter campaign into a nine-figure CPG company selling plant-based protein bars, hydration mixes, and instant coffee in more than 10,000 retail doors. A Harvard psychology and neuroscience graduate who once sold software to oil-and-gas companies, he formulated his first products with no food-science background, scaled IQBAR past 100 million bars sold, and now hosts the founder podcast Eating Glass.

- **Role:** Founder & CEO at IQBAR
- **Organizations:** IQBAR, Eating Glass (podcast), Wood Mackenzie (former)
- **From:** New Jersey, United States
- **Nationality:** American
- **Education:** Psychology and neuroscience, Harvard University
- **Known for:** Built IQBAR from a Kickstarter campaign into a nine-figure CPG brand, Sold more than 100 million bars, Expanded distribution to 10,000+ retail doors, including national chains like Costco

## Career timeline

- **2012** — Sold 'Linsanity' t-shirts as a college side hustle, an early entrepreneurial spark
- **Pre-2017** — Worked as Sales and Marketing Manager at Wood Mackenzie, selling software and insights into oil, gas, and renewable energy
- **2017** — Founded IQBAR, a brain-and-body nutrition brand, launching via a Kickstarter campaign
- **2018** — IQBAR begins scaling from zero revenue and zero retail doors
- **2023** — IQBAR raises a Series B round; total funding reaches roughly $10.4M
- **2024** — IQBAR projected at ~$50M in sales across 10,000+ retail doors, including Costco; launches the Eating Glass podcast

## Achievements

- Built IQBAR from a Kickstarter campaign into a nine-figure CPG brand
- Sold more than 100 million bars
- Expanded distribution to 10,000+ retail doors, including national chains like Costco
- Grew from zero revenue in 2018 to a projected ~$50M in sales in 2024 on minimal funding
- Built and scaled product lines spanning protein bars, hydration mixes, and instant coffee
- Reached the final round of Shark Tank consideration
- Co-created and hosts the founder-focused podcast Eating Glass

## Latest updates

- **2024** — IQBAR projected to reach roughly $50M in annual sales across 10,000+ doors.
- **2024** — Launched and hosts the Eating Glass podcast, interviewing founders about the reality of building companies.

## Links

- Website: https://eatiqbar.com
- LinkedIn: https://www.linkedin.com/in/will-nitze/
- Twitter/X: https://twitter.com/willnitze
- YouTube: https://www.youtube.com/channel/UCGdpcNuW3AfjVE3u4yi1tEQ
- Instagram: https://www.instagram.com/willnitze/
- Facebook: https://www.facebook.com/eatiqbar

---

Profile page: https://yespress.io/will-nitze
Published by YesPress — https://yespress.io
Last updated: 2026-06-04