# Will Morris

> Will Morris is the founder and CEO of EdConnective, a Richmond, Virginia company that delivers one-to-one virtual instructional coaching to teachers, instructional coaches, and K-12 leaders. After a year mentoring African American freshmen in a Chicago charter school and graduate research at the University of Pennsylvania on coaching as a lever of teacher quality, he built a platform that pairs educators with coaches the way a dating site pairs partners, then feeds them timely, non-evaluative video feedback. EdConnective operates across more than a dozen states, has delivered thousands of coaching sessions, and reports double-digit gains in student engagement and mastery.

- **Role:** Founder & CEO at EdConnective
- **Organizations:** EdConnective
- **Nationality:** American
- **Education:** Bachelor's degree, College of William & Mary, Master of Science in Education (M.S.Ed.), University of Pennsylvania, Graduate School of Education
- **Known for:** Founded and leads EdConnective, a virtual instructional coaching platform operating in 13+ states, Delivered 3,000+ teacher feedback/coaching sessions, Reported 35-40% improvements in student engagement and content mastery in coached classrooms

## Career timeline

- **—** — Earned bachelor's degree from the College of William & Mary
- **—** — Spent a year as an Urban Prep Fellow mentoring a cohort of 30 African American freshmen at a Chicago charter school
- **—** — Became a StartingBloc Social Innovation Fellow, sparking a focus on systemic impact through social entrepreneurship
- **—** — Earned M.S.Ed. from the University of Pennsylvania, researching instructional coaching as a lever of teacher quality
- **2013** — Founded EdConnective to provide virtual instructional coaching for teachers
- **2019** — EdConnective raised a seed round (~$1.1M) and won the Startup Arlington competition
- **—** — Scaled EdConnective to operate across more than a dozen states with thousands of coaching sessions delivered

## Achievements

- Founded and leads EdConnective, a virtual instructional coaching platform operating in 13+ states
- Delivered 3,000+ teacher feedback/coaching sessions
- Reported 35-40% improvements in student engagement and content mastery in coached classrooms
- Raised seed funding from investors including Virginia Venture Partners, Village Capital, Trolley Venture Partners, and Westbound Equity Partners
- Won the Startup Arlington competition
- Completed Wharton Venture Initiation Program, Village Capital EdTech Accelerator, Lighthouse Labs, and Penn Social Impact House
- Built a competency-based coach screening process that selected roughly 200 coaches from 10,000+ applicants

## Latest updates

- **2019-09** — EdConnective closed a seed funding round of approximately $1.1M to accelerate product development and nationwide growth.

## Links

- Website: https://www.edconnective.com
- LinkedIn: http://www.linkedin.com/in/willmorris3

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Profile page: https://yespress.io/will-morris
Published by YesPress — https://yespress.io
Last updated: 2026-06-20