# Will Holtz

> Will Holtz runs strategy and operations at Prescient AI, the marketing mix modeling platform that tells omnichannel brands where the next dollar should go. He listed as Interim CEO on the company page and VP of Strategy & Operations across recent profiles - a range of hats at a fast-moving Series A startup. A Cornell economics-and-psychology grad with a Wharton MBA, he started in finance at Morgan Stanley and Soros Fund Management before spending a decade in the trenches of DTC operations at Recess, Grove Collaborative, SourceMedium and his own ventures. On the side he co-founded and hosts Don't V*LOOKUP, a podcast about how the best operators actually use their data.

- **Role:** Interim CEO / VP Strategy & Operations at Prescient AI
- **Organizations:** Prescient AI, Don't V*LOOKUP, SourceMedium, Rightside Brands, Recess, Grove Collaborative, YNG Ventures, Soros Fund Management, Morgan Stanley
- **Nationality:** American
- **Education:** MBA, Marketing, The Wharton School, University of Pennsylvania, BA, Economics and Psychology, Cornell University
- **Known for:** Helps lead Prescient AI, a marketing mix modeling platform used by 100+ omnichannel brands, At the company through its $10M Series A announced in 2024, Co-founded and hosts the Don't V*LOOKUP podcast on data-driven operating

## Career timeline

- **Early career** — Started in finance at Morgan Stanley
- **Early career** — Strategic consultant and private equity associate at Soros Fund Management
- **MBA** — Earned an MBA in Marketing from The Wharton School
- **DTC era** — Director of E-Commerce & Regulatory Strategy at Recess
- **DTC era** — Operations contributor at Grove Collaborative
- **DTC era** — Co-founded Rightside Brands and YNG Ventures
- **DTC era** — Head of Operations at SourceMedium
- **2024** — At Prescient AI when the company announced a $10M Series A
- **Present** — Co-founded and hosts the Don't V*LOOKUP podcast
- **Present** — Interim CEO / VP Strategy & Operations at Prescient AI

## Achievements

- Helps lead Prescient AI, a marketing mix modeling platform used by 100+ omnichannel brands
- At the company through its $10M Series A announced in 2024
- Co-founded and hosts the Don't V*LOOKUP podcast on data-driven operating
- Built and scaled ecommerce operations across multiple DTC brands before moving to software

## Latest updates

- **2025-08** — Published 'Is YouTube an overlooked powerhouse in your marketing mix?' on the Prescient AI blog
- **2025-04** — Posted on LinkedIn celebrating what strong data infrastructure enables for brands
- **2024-03** — At Prescient AI when it announced a $10M Series A

## Links

- Website: https://prescientai.com
- LinkedIn: http://www.linkedin.com/in/williamholtz
- Facebook: https://www.facebook.com/willholtz/

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Profile page: https://yespress.io/will-holtz
Published by YesPress — https://yespress.io
Last updated: 2026-07-07