# Will Duderstadt

> Will Duderstadt is the vice president and chief marketing officer of Columbus-based M/I Homes, where he leads an in-house marketing operation spanning digital campaigns, content, listings, design, sales support, and local-market execution. A Pittsburgh native who spent five years at Apple, co-founded a college-lacrosse magazine that was acquired in 2011, and joined M/I Homes that same year, Duderstadt has built a public body of work around practical, emotionally literate marketing. He was named to Professional Builder's 40 Under 40 class in 2017, received the NAHB National Sales and Marketing Council's One to Watch honor in 2020, and writes at WillDuder.com about marketing, leadership, language, and ordinary life.

- **Role:** Vice President and Chief Marketing Officer at M/I Homes, Inc.
- **Organizations:** M/I Homes, Inc., Apple Inc., MCLA The Lax Mag, Zillow Group New Construction Advisory Board
- **Education:** PennWest California
- **Known for:** Professional Builder 40 Under 40, class of 2017, NAHB National Sales and Marketing Council One to Watch Gold Award, 2020, M/I Homes Corporate Excellence Award, 2013

## Career timeline

- **1997** — Earned the Eagle Scout rank after a 12-year Scouting career.
- **2001-2006** — Worked in several roles at Apple Inc., including events, product launches, workshops, briefings, and presentations.
- **After 2006** — Worked in marketing for a thermal analytical instrument company and pursued projects including documentary films for rock bands.
- **2011** — MCLA The Lax Mag, which he co-founded, was acquired by Inside Lacrosse; he joined M/I Homes as a marketing manager.
- **2013** — Received M/I Homes' Corporate Excellence Award.
- **2015-2023** — Appeared nine times as a speaker at the NAHB International Builders' Show.
- **2016** — Joined Zillow Group's New Construction Advisory Board.
- **2017** — Named to Professional Builder's 40 Under 40 class.
- **2018** — Became M/I Homes' vice president of digital marketing.
- **2020** — Became vice president of corporate marketing and received the NAHB National Sales and Marketing Council's One to Watch honor.
- **2021** — Became vice president and chief marketing officer of M/I Homes.
- **2022** — M/I Homes won a Market Proof Award for a VR headset website campaign that distributed about 5,000 headsets and was credited with nine home sales.
- **2026** — Continued as M/I Homes' chief marketing officer while publishing essays on marketing, leadership, language, and everyday life at WillDuder.com.

## Achievements

- Professional Builder 40 Under 40, class of 2017
- NAHB National Sales and Marketing Council One to Watch Gold Award, 2020
- M/I Homes Corporate Excellence Award, 2013
- Member of Zillow Group's New Construction Advisory Board beginning in 2016
- Nine-time speaker at the NAHB International Builders' Show from 2015 through 2023
- Co-founded MCLA The Lax Mag, acquired by Inside Lacrosse in December 2011
- Helped originate M/I Homes' 2021 award-winning VR headset campaign

## Latest updates

- **2026-08** — Published 'Celebrating 50 Years,' a short post about work on M/I Homes' 50th-anniversary story.
- **2026-07** — Published 'Flag Pants and F16s' and 'Wait, am I AI?' on WillDuder.com.
- **2026-05** — Public professional records continued to list him as vice president and chief marketing officer at M/I Homes.
- **2026-03** — Published essays including 'A Third is Less Than a Quarter,' 'A Year to Rest, Listen, and Move,' and 'Soccer, Stardust, and a Stadium Hot Dog.'

## Links

- Website: https://www.willduder.com/
- LinkedIn: https://www.linkedin.com/in/willduderstadt
- Twitter/X: https://twitter.com/willduder
- Instagram: https://instagram.com/willduder
- Facebook: https://www.facebook.com/will.duderstadt

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Profile page: https://yespress.io/will-duderstadt
Published by YesPress — https://yespress.io
Last updated: 2026-08-14