# Will de Lucy

> Will de Lucy is the London-based co-founder and CEO of AmplifyME, which he founded with Piers Curran in 2009. A former fixed-income trader and University of Leeds and City alumnus, he develops simulation-based approaches to finance education, assessment and early-career recruitment.

- **Role:** Co-founder and CEO at AmplifyME
- **Organizations:** AmplifyME
- **Education:** University of Leeds, Environmental Technology and Energy Economics (qualification level not specified by the university), City, University of London
- **Known for:** Co-founded Amplify in 2009 and leads the company as CEO., Led practical finance bootcamps at his alma mater, the University of Leeds., Supported practical training access at City with a £67,200 donation, reported in 2020.

## Career timeline

- **2002** — Trading career began, according to his LinkedIn profile.
- **2009** — Co-founded Amplify with Piers Curran.
- **2020** — City reported his £67,200 donation supporting access to practical finance training.
- **2022** — Morgan Stanley described AmplifyME’s expanded simulation-based recruiting partnership.
- **2023** — Appeared on GAIN Meets with CEO Tanya Tracey.
- **2025** — Published Identifying Trader Potential Early on 21 October.
- **2026** — Northcote Equity announced its investment in AmplifyME in March.

## Achievements

- Co-founded Amplify in 2009 and leads the company as CEO.
- Led practical finance bootcamps at his alma mater, the University of Leeds.
- Supported practical training access at City with a £67,200 donation, reported in 2020.
- Built AmplifyME with Piers Curran to a platform reporting 300,000+ student participants in 100+ countries by the March 2026 Northcote announcement.

## Latest updates

- **2026-03** — Northcote Equity announced an investment supporting AmplifyME’s international expansion, institutional partnerships and simulation portfolio.
- **2025-10** — Published an article describing the behavioural and technical metrics behind AmplifyME Assess.

## Links

- Website: https://amplifyme.com/
- LinkedIn: https://www.linkedin.com/in/willdelucy/

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Profile page: https://yespress.io/will-de-lucy
Published by YesPress — https://yespress.io
Last updated: 2026-10-24