# Wildcard

> Wildcard is a Generative Engine Optimization (GEO) platform that helps e-commerce brands get their products discovered and purchased through AI shopping channels like ChatGPT Shopping, Google Gemini, Amazon Rufus, and Perplexity. Founded by Kaushik Mahorker and Yagnya Patel - both veterans of Scale AI, Tesla, and Amazon - Wildcard addresses the core problem that 67% of products lack the structured attributes AI engines need to recommend them. Their platform provides SKU-level analytics, catalog optimization, and content creation tools so brands can win in the emerging AI-first commerce landscape.

- **Founded:** 2025
- **Founders:** Kaushik Mahorker (Co-Founder & CEO), Yagnya Patel (Co-Founder & CTO)
- **Team size:** 2 (founding team)
- **Products:** GEO Analytics & Monitoring, Catalog Optimization, Content Creation, Checkout Integration (ACP/UCP), agents.json (Open Specification)
- **Notable:** Accepted into Y Combinator Winter 2025 batch (W25), Launched agents.json open specification on GitHub, Secured Rootly as paying enterprise customer

## Products & services

- **GEO Analytics & Monitoring** — SKU-level visibility into how products appear and perform inside AI assistants like ChatGPT Shopping, Google Gemini, Amazon Rufus, Walmart Sparky, and Perplexity.
- **Catalog Optimization** — Enriches product data with structured attributes that AI engines need to recommend and rank products accurately.
- **Content Creation** — Builds collection pages, FAQs, and blog content that AI systems cite when recommending products.
- **Checkout Integration (ACP/UCP)** — Agentic Commerce Protocol (ACP) for ChatGPT and Universal Commerce Protocol (UCP) for Gemini - enables AI agents to complete purchases directly.
- **agents.json (Open Specification)** — An open specification built on top of OpenAPI that describes contracts for API and agent interactions, allowing AI agents to discover and use APIs through natural language.

## Achievements

- Accepted into Y Combinator Winter 2025 batch (W25)
- Launched agents.json open specification on GitHub
- Secured Rootly as paying enterprise customer
- Launched with 10 curated API integrations
- Demonstrated 60% reduction in maintenance overhead for API-using teams
- CEO Kaushik Mahorker previously built e-commerce enrichment engine at Scale AI (2.4M attributes across 400K SKUs)

## Latest updates

- **2025-02** — Launched publicly and announced YC W25 funding. Published agents.json open specification on GitHub.
- **2025-02** — Covered by American Bazaar: 'Newly launched startup Wildcard translates APIs for AI agents'
- **2025-03** — Publishing blog content on AI shopping trends: WooCommerce vs Shopify for AI Shopping, Walmart's ChatGPT Shopping Integration.

## Links

- Website: https://wild-card.ai/
- LinkedIn: https://www.linkedin.com/company/wild-card-ai
- Twitter/X: https://x.com/wildcard_ai
- GitHub: https://github.com/wild-card-ai

---

Profile page: https://yespress.io/wildcard
Published by YesPress — https://yespress.io
Last updated: 2026-04-21