# Wiland

> Wiland is a U.S. marketing data and predictive analytics company that turns consumer spending and intent signals into audiences, customer enrichment data, and marketing insights for brands, agencies, and nonprofits. Its offerings include multichannel audiences, PersonaBuilder, MarketSignals, and sector tools such as FanSignals.

- **Founded:** 2005
- **Headquarters:** Niwot, United States
- **Founders:** Phil Wiland (Founder; former CEO, president, and chairman (retired January 2024))
- **Products:** Wiland Audiences, PersonaBuilder, MarketSignals, FanSignals, GivingSignals
- **Notable:** Reached its 20th anniversary in 2025., Reports 97% retention among its top 500 clients on its About page; self-reported, with no measurement period stated., Announced a 2026 USA TODAY Top Workplaces award.

## Products & services

- **Wiland Audiences** — Ready-made and custom-modeled audiences for digital and direct mail campaigns; the audience page says customers pay on activation rather than for modeling or creation.
- **PersonaBuilder** — Self-service application connecting persona development, comparison, predictive audience creation, and activation; publicly documented by 2021.
- **MarketSignals** — Consumer data enrichment and predictive intelligence with data append, file installation, and cloud delivery; current page advertises 3,500+ data elements and biweekly refreshes.
- **FanSignals** — Sports and entertainment audience intelligence for sponsorship, fan engagement, and purchase-based targeting.
- **GivingSignals** — Nonprofit-focused intelligence for donor capacity and high-value sustainer identification.
- **TravelSignals** — Travel spending intelligence for customer acquisition, retention, and growth.
- **RetailSignals** — Retail spending intelligence to identify, retain, and grow valuable customers.

## Achievements

- Reached its 20th anniversary in 2025.
- Reports 97% retention among its top 500 clients on its About page; self-reported, with no measurement period stated.
- Announced a 2026 USA TODAY Top Workplaces award.
- Published a 2021 agency case study reporting 7.41% overall social post engagement for an unnamed transportation supply manufacturer.

## Latest updates

- **2026-07** — Announced Jacqueline Popelier as chief marketing and strategy officer, effective July 14, 2026.
- **2026-04** — Announced A Parent Media Co. / Victory+ client partnership using FanSignals.
- **2026-04** — Announced its 2026 USA TODAY Top Workplaces award.

## Links

- Website: https://wiland.com/
- LinkedIn: https://www.linkedin.com/company/wiland
- Twitter/X: https://twitter.com/wilandinc
- YouTube: https://www.youtube.com/@WilandInc
- Facebook: https://facebook.com/wilandinc

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Profile page: https://yespress.io/wiland
Published by YesPress — https://yespress.io
Last updated: 2026-10-25