# Wil Schroter

> Wil Schroter is the Columbus-based founder and CEO of Startups.com, a platform bringing together startup education and tools including Fundable, Bizplan, Launchrock and Clarity. His career began with Blue Diesel in 1994 and spans nine startups, acquisitions, the book Go BIG or Go HOME, and the Startup Therapy podcast with Ryan Rutan. Away from digital businesses, he pursues carpentry and home design.

- **Role:** Founder and CEO at Startups.com
- **Organizations:** Startups.com, Fundable, Blue Diesel, Virtucon Ventures, Invstor / Go BIG Network, Swapalease, GotCast, Affordit, Unsubscribe.com, Startup Therapy
- **Education:** The Ohio State University
- **Known for:** Founded nine startups, according to his public author biography., Built Startups.com around startup education and a portfolio of tools including Fundable, Bizplan, Launchrock, Clarity and Zirtual., Published Go BIG or Go HOME in 2006.

## Career timeline

- **1994** — Founded Blue Diesel at age 19 while attending Ohio State.
- **2004** — Founded the business funding network now known as Invstor.
- **2006** — Published Go BIG or Go HOME.
- **2010** — Co-founded Unsubscribe.com.
- **2012** — Launched Fundable with a founding team including Eric Corl; Startups.com dates its founding to 2012.
- **2015** — Announced the Clarity acquisition and the Startups.co parent brand; later acquired Zirtual following its shutdown.
- **2019** — Began co-hosting Startup Therapy with Ryan Rutan.
- **2020** — Published carpentry articles explaining his hobby and techniques.
- **2026** — Continued publishing startup essays on control, side projects and AI-assisted company building.

## Achievements

- Founded nine startups, according to his public author biography.
- Built Startups.com around startup education and a portfolio of tools including Fundable, Bizplan, Launchrock, Clarity and Zirtual.
- Published Go BIG or Go HOME in 2006.
- Co-hosts Startup Therapy with Ryan Rutan.
- Led acquisitions that brought established startup tools into one platform.

## Latest updates

- **2026-08** — His author archive lists How to be a Terrible Startup Advisor on August 19 and The Death of the Technical Co-Founder on August 5.
- **2026-05** — Published Can Startups Be a Team of One? on May 20, according to his author archive.
- **2026-04** — Published We Rarely Control Our Startups on April 15, according to his author archive.
- **2026-02** — Published The Value of Side Quests on February 25, according to his author archive.

## Links

- Website: https://www.startups.com/
- LinkedIn: https://www.linkedin.com/in/wilschroter/
- Twitter/X: https://twitter.com/wilschroter
- YouTube: https://www.youtube.com/@StartupTherapy
- Facebook: https://www.facebook.com/wilschroter

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Profile page: https://yespress.io/wil-schroter
Published by YesPress — https://yespress.io
Last updated: 2026-10-27