# WideOrbit

> WideOrbit supplies software for media companies to sell advertising, manage inventory, schedule and deliver campaigns, report results and collect payment across television, radio and digital channels. Its products connect sales, broadcast operations and finance; it is a wholly owned Lumine Group business.

- **Founded:** 1999
- **Headquarters:** New York, United States
- **Founders:** Eric Mathewson (Founder and former CEO)
- **Products:** WO Traffic, WO Network, WO Fusion, WO Digital Hub, WO Aurora
- **Notable:** Company homepage reports 6,450+ stations and networks using the platform., Company homepage reports $33 billion in advertising revenue managed annually and 90% of US local TV broadcasters managing revenue with its software., WO Fusion received RedTech IBC 2025 Best in Show recognition.

## Products & services

- **WO Traffic** — Broadcast advertising inventory, scheduling, reconciliation and billing.
- **WO Network** — Advertising sales and commercial operations for cable and broadcast networks.
- **WO Fusion** — SaaS planning and sales for combined linear and digital campaigns, with multiple audience measurement sources.
- **WO Digital Hub** — Digital order management connecting sales, execution, reporting and finance across ad servers.
- **WO Aurora** — Radio automation, formerly WO Automation for Radio; supports cloud, local and hybrid deployment, Web Studio and Live Mic.
- **WO Payments Suite** — Media-specific accounts receivable, advertiser payment portal and payment processing.
- **WO Analytics** — Inventory and revenue business intelligence.
- **Professional and Managed Services** — Implementation, workflow reviews, training and operational assistance.

## Achievements

- Company homepage reports 6,450+ stations and networks using the platform.
- Company homepage reports $33 billion in advertising revenue managed annually and 90% of US local TV broadcasters managing revenue with its software.
- WO Fusion received RedTech IBC 2025 Best in Show recognition.
- WO Aurora received a Radio World Best of Show award at NAB 2026, according to WideOrbit.

## Latest updates

- **2026-09** — At IBC2026, WideOrbit demonstrated WO Aurora Guest Link, allowing guests to join a show through a time-limited browser link; covered by RedTech on September 12.
- **2026-04** — KCYE(FM) broadcast live from the NAB booth using WO Aurora; WideOrbit reported a Radio World Best of Show award.
- **2026-03** — WO Automation for Radio renamed WO Aurora with cloud-powered and browser-based capabilities.
- **2025-08** — Toni Coonce appointed CEO; predecessor Susie Hedrick became Group President.

## Links

- Website: https://wideorbit.com/
- LinkedIn: https://www.linkedin.com/company/wideorbit
- Twitter/X: https://twitter.com/WideOrbit
- Instagram: https://www.instagram.com/wideorbit/
- Facebook: https://www.facebook.com/WideOrbit/

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Profile page: https://yespress.io/wideorbit
Published by YesPress — https://yespress.io
Last updated: 2026-10-02