# Whop

> Whop is a New York-based social commerce platform and marketplace where creators, influencers, and small businesses sell digital products, memberships, online courses, software, and access to private communities. Founded in 2021 by three friends who grew up building sneaker bots, Whop bundles storefront building, payments, community tools, and marketplace discovery into one no-code product. By early 2026 it had processed billions in cumulative sales, powered tens of thousands of sellers, and raised a $200M investment from Tether at a $1.6 billion valuation.

- **Founded:** 2021
- **Headquarters:** Brooklyn, New York, United States
- **Founders:** Steven Schwartz (Co-Founder & CEO), Cameron Zoub (Co-Founder), Jack Sharkey (Co-Founder & CTO)
- **Team size:** Approximately 270 employees (with a famously lean ~20-person engineering team)
- **Products:** Whop Marketplace (Discover), Whop Storefronts ("whops"), Whop Payments, Community & Courses, Content Rewards
- **Notable:** Reached a $1.6B valuation and unicorn status in 2026, five years after founding, Says it has minted over 650 millionaires among its sellers, Processed $2.67B in cumulative lifetime GMV by February 2026

## Products & services

- **Whop Marketplace (Discover)** — A discovery marketplace where consumers browse and buy digital products, courses, communities, and memberships from creators, driving millions of monthly visitors to seller storefronts.
- **Whop Storefronts ("whops")** — No-code, customizable storefronts that let sellers list digital products, gate access, and manage members.
- **Whop Payments** — Built-in payment processing, subscriptions, installment options, regional payment methods, dispute handling, and fraud prevention.
- **Community & Courses** — Tools for hosting private communities, chat, real-time feeds, live streams, and online courses with membership access controls.
- **Content Rewards** — A feature that pays creators and clippers to promote products and music campaigns, popularizing pay-per-view marketing.
- **Whop for Business** — Enterprise licensing and merchant tools for larger sellers and brands running on Whop's infrastructure.
- **Affiliate & Analytics Tools** — Affiliate programs, analytics, insights, and API integrations for scaling a digital business.

## Achievements

- Reached a $1.6B valuation and unicorn status in 2026, five years after founding
- Says it has minted over 650 millionaires among its sellers
- Processed $2.67B in cumulative lifetime GMV by February 2026
- Scaled to 18.4M+ users and 180,000+ sellers
- Reached a $1.2B+ GMV run rate with roughly 20 engineers
- Attracted investment from Peter Thiel, Kevin O'Leary, Tether, and Insight Partners

## Latest updates

- **2026-06** — Fortune profiles co-founder Steven Schwartz; Whop says it has minted more than 650 millionaires.
- **2026-02** — Tether invests $200M in Whop at a $1.6 billion valuation.
- **2025-05** — Whop cuts its marketplace take rate to prioritize GMV growth and creator acquisition.
- **2024-06** — Raises a $50M Series B at an ~$800M valuation with backing from Peter Thiel.

## Links

- Website: https://whop.com
- LinkedIn: http://www.linkedin.com/company/whop-io
- Twitter/X: https://twitter.com/WhopIO
- YouTube: https://www.youtube.com/@whop
- Instagram: https://instagram.com/whop
- Facebook: https://facebook.com/WhopIO
- TikTok: https://www.tiktok.com/@whop

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Profile page: https://yespress.io/whop
Published by YesPress — https://yespress.io
Last updated: 2026-07-17