# Wholly Moly!

> Wholly Moly! (好哩) is a health-food brand built on a simple, slightly stubborn premise: that oat bran - the fibrous outer casing of the oat that most milling throws away - deserves to be the center of a meal rather than a byproduct. Founded by Claire Cao Fang and operating between Silicon Valley and Shanghai, the company turns North American oats into instant porridge, hot cereal, and lightweight-packaged oat drinks aimed at younger Chinese consumers looking to swap refined white rice for whole grains. It raised roughly US$10 million in a Series A round led by Adrian Cheng's C Ventures in 2020.

- **Founded:** 2017
- **Headquarters:** San Mateo, California, United States (with operations in Shanghai, China)
- **Founders:** Claire Cao Fang (Founder & CEO)
- **Team size:** ~11 employees (per LinkedIn)
- **Products:** Oat Bran Instant Oatmeal, 100% Oats Whole Grain Hot Cereal, Oat Bran Drinks, 5-Grain & Quinoa Products, Rice Chips & Snacks
- **Notable:** Raised ~US$10M Series A led by Adrian Cheng's C Ventures (2020)., Reached ~RMB 100M (~US$15M) in annual sales., Whole Grains Council certification on its 100% oats hot cereal.

## Products & services

- **Oat Bran Instant Oatmeal** — Instant porridge made from high-fiber oat bran sourced from the US and Canada, with no added sugar; the brand's best-selling product.
- **100% Oats Whole Grain Hot Cereal** — Whole Grains Council certified oats with roughly 5g dietary fiber and 6g protein per serving, zero added sugar, marketed as a meal replacement.
- **Oat Bran Drinks** — Plant-based oat drinks packed in lightweight Ecolean pouches to reduce packaging weight and carbon footprint.
- **5-Grain & Quinoa Products** — Multi-grain porridge and quinoa-based drinks extending the whole-grain lineup.
- **Rice Chips & Snacks** — Whole-grain snack formats aimed at health-conscious younger consumers.

## Achievements

- Raised ~US$10M Series A led by Adrian Cheng's C Ventures (2020).
- Reached ~RMB 100M (~US$15M) in annual sales.
- Whole Grains Council certification on its 100% oats hot cereal.
- Early adopter of lightweight Ecolean packaging to cut packaging carbon footprint.
- Built a cross-border brand bridging Silicon Valley and Shanghai.

## Latest updates

- **2020-07** — Closed ~US$10M Series A funding round led by C Ventures.
- **2020-09** — Reported expectations to double sales on the back of oat-bran products.
- **2020-11** — Adopted lightweight Ecolean packaging for its oat drinks to reduce environmental impact.
- **2022-03** — Expanded North American retail presence via Amazon storefront and Weee! Asian market.

## Links

- Website: https://whollymoly.com
- LinkedIn: http://www.linkedin.com/company/wholly-moly-
- Instagram: https://www.instagram.com/whollymoly/

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Profile page: https://yespress.io/wholly-moly
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Last updated: 2026-07-10