# Whitney Rockley

> Whitney Rockley is the co-founder and managing partner of McRock Capital, Canada's leading venture capital firm focused exclusively on Industrial IoT and digital industrial transformation. With over 25 years in venture capital, she made history as the first woman to chair the Canadian Venture Capital & Private Equity Association (CVCA) in its 43-year history and was appointed to the Order of Canada in December 2025 for her pioneering work in venture capital and championing diversity and inclusion across the industry.

- **Role:** Co-Founder & Managing Partner at McRock Capital
- **Organizations:** McRock Capital, Canadian Venture Capital & Private Equity Association (CVCA), University of Calgary - Haskayne School of Business (Advisory Board Chair), Samdesk (Board Chair), Praemo (Board Chair), Invixium (Board Member), Miovision (Board Member), Clearpath (Board Member), Plus One Robotics (Board Member)
- **Nationality:** Canadian
- **Education:** Bachelor of Commerce (B.Com) in Marketing, Ryerson University (now Toronto Metropolitan University), Master of Business Administration (MBA), University of Calgary - Haskayne School of Business
- **Known for:** First woman to chair the Canadian Venture Capital & Private Equity Association (CVCA) since its founding in 1974, Appointed to the Order of Canada, Canada's highest civilian honour (December 2025), Co-founded McRock Capital, now managing over $300 million in assets under management

## Career timeline

- **1991-1995** — Started career at Revolve, a Calgary tech company
- **1995-2000s** — Corporate venture capital at Pan Canadian Energy (now Encana Corporation) - 10 years
- **2000s** — Partner at Nomura New Energy Ventures in London, England
- **2000s-2012** — Partner at Zurich-based venture capital firm
- **2012** — Co-founded McRock Capital with Scott MacDonald in Toronto
- **2017** — Became first woman elected Chair of CVCA in its 43-year history
- **2017** — Created CVCA's first-ever Diversity & Inclusion Taskforce
- **2024** — McRock Capital announced initial $111M close of Fund III
- **2024-2025** — McRock Capital closed Fund III at $120M+ with Caterpillar and Autodesk as LPs
- **December 2025** — Appointed to the Order of Canada

## Achievements

- First woman to chair the Canadian Venture Capital & Private Equity Association (CVCA) since its founding in 1974
- Appointed to the Order of Canada, Canada's highest civilian honour (December 2025)
- Co-founded McRock Capital, now managing over $300 million in assets under management
- Created CVCA's first Diversity & Inclusion Taskforce and pushed for transparent industry-wide diversity reporting
- Led successful exits including RuggedCom (acquired by Siemens), Decisive Farming (acquired by Telus), mnubo (acquired by AspenTech), ThoughtTrace (acquired by Thomson Reuters), Poka (acquired by IFS)
- Early investor in Silicon Energy (acquired by Itron) and Capstone (NASDAQ: CPST)
- Key investor behind SpectraSensors (acquired by Endress + Hauser) and PPIC (acquired by Pure Technologies)
- Toronto Metropolitan University (Ryerson) Alumni Achievement Award recipient
- Over 25 years of investment and operating experience in energy, city infrastructure, and water industries
- Serves on multiple boards including chairing Samdesk and Praemo

## Latest updates

- **2025-12** — Appointed to the Order of Canada by Governor General Mary Simon
- **2024-12** — McRock Capital closed Fund III at over $120 million CAD with strategic LPs Caterpillar and Autodesk
- **2024-06** — McRock Capital announced initial $111 million CAD close of Fund III
- **2025-10** — McRock Capital invested in Foundation EGI, creating the world's first Engineering General Intelligence system

## Links

- Website: https://mcrockcapital.com
- LinkedIn: https://ca.linkedin.com/in/whitney-rockley-37970212
- Twitter/X: https://twitter.com/whitvc

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Profile page: https://yespress.io/whitney-rockley
Published by YesPress — https://yespress.io
Last updated: 2026-05-03