# White Cup

> White Cup builds CRM, business intelligence, and pricing software made specifically for wholesale distributors. Born from the merger of three distribution-tech companies (Compass Sales Solutions, MITS, and Tour de Force) under Eden Capital, the company natively plugs into distribution ERPs like Epicor P21 and Eclipse, then turns that raw transactional data into 1,100+ ready-made reports, 40+ dashboards, and AI-driven 'next best action' recommendations. Headquartered in Garden City, Idaho and fully remote, White Cup serves more than 850 distributors worldwide who want to sell more without becoming a software company themselves.

- **Founded:** 2020
- **Headquarters:** Garden City, Idaho, United States
- **Founders:** Eden Capital (Private equity sponsor / platform builder)
- **Team size:** Approximately 61 employees
- **Products:** White Cup BI, White Cup CRM, White Cup Pricing, ERP Integrations
- **Notable:** Unified three distribution-tech companies (Compass Sales Solutions, MITS, Tour de Force) into a single platform and brand in 2020, Launched a purpose-built distribution CRM in June 2024, Acquired Sales Management Plus in June 2024 to deepen its distribution footprint

## Products & services

- **White Cup BI** — Business intelligence software for distributors with 1,100+ ready-made reports and 40+ pre-built dashboards and scorecards. Pulls customer, transactional, and product data from the ERP and turns it into insight on sales trends, margins, and inventory. Includes AI features like StockSense, Top Related Products, Next Best Actions, and AI Field Notes.
- **White Cup CRM** — A purpose-built CRM for distributors launched in June 2024, natively integrated with distribution ERPs to give sales and marketing teams real-time customer data, pipeline management, and revenue opportunities in one place.
- **White Cup Pricing** — Pricing software that helps distributors set and manage margins using their own transactional history.
- **ERP Integrations** — Native connectors to leading distribution ERPs including Epicor Prophet 21 (P21) and Eclipse, plus the ability to integrate with virtually any ERP or data source, and eCommerce platforms like Shopify, Magento, BigCommerce, and WooCommerce.

## Achievements

- Unified three distribution-tech companies (Compass Sales Solutions, MITS, Tour de Force) into a single platform and brand in 2020
- Launched a purpose-built distribution CRM in June 2024
- Acquired Sales Management Plus in June 2024 to deepen its distribution footprint
- Serves 850+ distributors with customers reporting 30%+ higher average order values and ~3-month ROI

## Latest updates

- **2024-06** — Launched White Cup CRM, a purpose-built CRM for distributors.
- **2024-06** — Acquired Sales Management Plus, strengthening its distribution-industry portfolio.
- **2021-02** — Eden Capital appointed Matt Mullen as CEO, succeeding Doug Braun.
- **2020-10** — Rebranded the merged Compass/MITS/Tour de Force platform as White Cup.

## Links

- Website: https://whitecupsolutions.com
- LinkedIn: https://www.linkedin.com/company/white-cup
- Twitter/X: https://twitter.com/whitecupcompany
- Facebook: https://facebook.com/WhiteCupSolutions/

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Profile page: https://yespress.io/white-cup
Published by YesPress — https://yespress.io
Last updated: 2026-06-11