# Whisker

> Whisker is the Michigan pet-technology company behind Litter-Robot, a rotating, self-cleaning litter box that grew from a basement prototype into the center of a connected cat-care platform. Its premium hardware automates waste and feeding chores, while the Whisker app and optional Whisker+ membership translate routine data - visits, weight, meals and, on newer models, camera observations - into useful patterns for pet parents. With more than 2 million robots sold, over 650 employees and a growing food-water-waste strategy, Whisker sits at the intersection of consumer hardware, pet wellness, ecommerce and subscription software.

- **Founded:** 2000
- **Headquarters:** Auburn Hills, United States
- **Founders:** Brad Baxter (Founder, Chairman and Chief Inventor)
- **Team size:** 650+ US-based employees, including 75+ engineers and technologists and 100+ US-based customer-service representatives.
- **Products:** Litter-Robot, Feeder-Robot, Whisker app, Whisker+, WhiskerVision and CatID
- **Notable:** Sold more than 2 million robots globally, according to Whisker in 2025., Grew from about $7 million in 2015 revenue to an estimated $40 million in 2019, according to its 2019 financing announcement., Reports more than $300 million in annual revenue and 650+ US-based employees.

## Products & services

- **Litter-Robot** — A family of automatic, gravity-sifting litter boxes. Current models include Litter-Robot 4, Litter-Robot EVO, Litter-Robot 5 and camera-equipped Litter-Robot 5 Pro.
- **Feeder-Robot** — A Wi-Fi-connected automatic feeder with portion scheduling, anti-jam design, refill alerts and Whisker app controls.
- **Whisker app** — The free control and insights layer for connected Whisker products, showing device status, litter-box visits, weight trends and feeding activity.
- **Whisker+** — An optional membership offering longer history, daily summaries, deeper behavior analysis and expanded camera and AI identification features on compatible devices.
- **WhiskerVision and CatID** — A camera platform and facial-recognition system designed to identify individual cats and associate activity with the right animal in multi-cat homes.
- **PetTag** — An RFID tag that helps compatible Litter-Robot models identify cats whose weights are too similar for weight-based recognition alone.
- **Consumables, accessories and WhiskerCare** — Litter, waste-drawer liners, odor-control products, mats, ramps, furniture, replacement parts and extended protection plans.

## Achievements

- Sold more than 2 million robots globally, according to Whisker in 2025.
- Grew from about $7 million in 2015 revenue to an estimated $40 million in 2019, according to its 2019 financing announcement.
- Reports more than $300 million in annual revenue and 650+ US-based employees.
- Litter-Robot 4 was named to TIME's Best Inventions of 2022.
- Expanded the Juneau, Wisconsin, facility by 162,500 square feet in 2023 and added more than 100 jobs.
- Built a portfolio of more than 100 patents and trademarks, according to its careers page.
- Committed more than $50 million to engineering and R&D across 2025 and 2026, with plans for 200 new jobs.
- Became an official partner of the Detroit Lions, Detroit Tigers and Detroit Red Wings in 2024.

## Latest updates

- **2026-07** — Whisker launched its 'The Future is Feline' brand platform around the idea that product design should remove recurring friction from cat ownership.
- **2026-05** — The company published a detailed comparison of Litter-Robot 4, 5 and 5 Pro, reflecting the expanded four-model litter-box lineup.
- **2025-11** — Whisker detailed WhiskerVision and CatID, its camera and facial-recognition platform for individual-cat tracking.
- **2025-10** — Launched Litter-Robot 5 Pro, Litter-Robot 5, Litter-Robot EVO, PetTag and the Whisker+ membership.
- **2025-06** — Outlined a broader feline-wellness roadmap spanning food, water and waste, while reporting roughly 750,000 active app users.

## Links

- Website: https://www.whisker.com
- LinkedIn: https://www.linkedin.com/company/whisker
- Twitter/X: https://twitter.com/litter_robot
- YouTube: https://www.youtube.com/user/TheLitterRobot
- Instagram: https://www.instagram.com/whisker/
- Facebook: https://www.facebook.com/WhiskerFB

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Profile page: https://yespress.io/whisker
Published by YesPress — https://yespress.io
Last updated: 2026-08-13