# Ocula Technologies

> Ocula Technologies is a Belfast-based AI company that helps retailers and brands rewrite and enrich their product catalogues at scale. Its multi-agent platform generates on-brand, SEO-optimized product content and tunes listings for both traditional search and AI answer engines like ChatGPT, Perplexity and Claude. Founded in 2021 and backed by Castelnau Group and Lloyds Banking Group, Ocula works with retailers including AO, Boots, Hornby, Asda and Five Below.

- **Founded:** 2021
- **Headquarters:** Belfast, United Kingdom
- **Founders:** Thomas McKenna (CEO & Co-Founder), Gregory Fletcher (CTO & Co-Founder), Gerry Buggy (Co-Founder & Advisor)
- **Team size:** ~26 employees (2026)
- **Products:** Ocula Boost, AI Enrichment Agent, AI Copywriter Agent, QA Agent, AI Orchestrator
- **Notable:** Named among UK retail-tech and SaaS startups to watch (TechRound SaaS list; Retail Tech Insights 'Top Retail Tech Startup in UK 2022')., Chose Northern Ireland for its software development HQ with an £11m R&D investment., Secured backing from Castelnau Group, Lloyds Banking Group and Praetura Ventures.

## Products & services

- **Ocula Boost** — The core product-content engine. Scores product pages against best-in-class competitors and generates SEO-optimized titles, descriptions and alt tags across the full catalogue, with a five-minute setup and no IT involvement.
- **AI Enrichment Agent** — Fills in missing product data fields across large catalogues, cleaning up incomplete supplier feeds.
- **AI Copywriter Agent** — Generates on-brand, SEO-optimized product descriptions at scale.
- **QA Agent** — Validates the output of the other agents for quality, accuracy and brand consistency before it goes live.
- **AI Orchestrator** — Coordinates the multi-agent workflow so enrichment, copywriting and QA run together across channels.
- **AI Performance Agent** — Tracks and analyzes how optimized listings perform across search and AI channels.
- **Price Optimisation** — A decision-intelligence module for scientifically optimizing pricing, developed alongside the content engine.

## Achievements

- Named among UK retail-tech and SaaS startups to watch (TechRound SaaS list; Retail Tech Insights 'Top Retail Tech Startup in UK 2022').
- Chose Northern Ireland for its software development HQ with an £11m R&D investment.
- Secured backing from Castelnau Group, Lloyds Banking Group and Praetura Ventures.
- Won work with major retailers including AO, Boots, Hornby, Asda and Five Below.
- Reports up to 15%+ conversion uplift and roughly 30x faster content production versus manual copywriting.

## Latest updates

- **2024-07** — Closed a £3.25m Series A led by Praetura Ventures with Castelnau Group and Lloyds Banking Group, aiming to treble in size.
- **2024-01** — Expanded platform into a multi-agent architecture - enrichment, copywriting, QA, orchestration and performance agents - and began optimizing listings for AI answer engines like ChatGPT, Perplexity and Claude.
- **2023-03** — Established Belfast software development HQ with an £11m R&D commitment and ~£5m strategic investment from Lloyds and Castelnau.

## Links

- Website: https://www.ocula.tech/
- LinkedIn: https://www.linkedin.com/company/ocula-technologies

---

Profile page: https://yespress.io/when-your-next-customer-is-a-machine
Published by YesPress — https://yespress.io
Last updated: 2026-08-12