# Whatfix

> Whatfix is an enterprise Digital Adoption Platform (DAP) that layers in-app guidance, hands-on simulations, and analytics on top of the software companies already use - from Salesforce and SAP to homegrown apps - so employees and customers actually adopt it. Founded in 2014 by Khadim Batti and Vara Kumar and headquartered in San Jose and Bengaluru, Whatfix helps more than 700 enterprises, including over 80 Fortune 500 companies, cut training costs, speed up onboarding, and get more return on their software spend. After a $125M Series E in 2024 led by Warburg Pincus, the company is pushing into agentic AI with its ScreenSense engine and AI agents.

- **Founded:** 2014
- **Headquarters:** San Jose, USA and Bengaluru, India
- **Founders:** Khadim Batti (Co-founder & CEO), Vara Kumar Namburu (Co-founder & Head of R&D)
- **Team size:** ~1,100 employees
- **Products:** Digital Adoption Platform (DAP), Whatfix Mirror, Product Analytics, Whatfix AI / ScreenSense, AI Agents
- **Notable:** Helped define and lead the Digital Adoption Platform (DAP) category, now a market analysts size in the tens of billions., Serves 700+ enterprises and 80+ Fortune 500 companies across 30+ countries., Raised $264M+ total across six rounds, reaching a ~$900M valuation in 2024.

## Products & services

- **Digital Adoption Platform (DAP)** — In-app guidance layer that delivers Flows, Smart Tips, Pop-Ups, Task Lists, and self-help widgets on top of any web or enterprise application to drive onboarding, support, and adoption.
- **Whatfix Mirror** — Sandbox simulation and AI roleplay training platform that clones an application so employees can practice workflows and conversations hands-on without touching production.
- **Product Analytics** — No-code behavioral analytics that track how users move through applications, surfacing friction points and adoption insights without engineering effort.
- **Whatfix AI / ScreenSense** — Proprietary AI engine that interprets on-screen workflow context and user intent, powering conversational analytics (Ask Whatfix AI), content authoring, sentiment analysis, and enterprise AI agents.
- **AI Agents** — Enterprise AI agents that guide users through tasks and automate workflow steps within business applications.

## Achievements

- Helped define and lead the Digital Adoption Platform (DAP) category, now a market analysts size in the tens of billions.
- Serves 700+ enterprises and 80+ Fortune 500 companies across 30+ countries.
- Raised $264M+ total across six rounds, reaching a ~$900M valuation in 2024.
- Recognized as a Leader in analyst evaluations of digital adoption platforms.
- Delivered multiple employee liquidity events, including a ~$58M secondary in 2024.

## Latest updates

- **2025-09** — Launched enterprise AI Agents to accelerate business outcomes within applications.
- **2024-09** — Raised $125M Series E led by Warburg Pincus with SoftBank Vision Fund 2 at a ~$900M valuation.
- **2024-10** — Completed a ~$58M secondary liquidity event for employees and early investors.
- **2024** — Introduced ScreenSense AI engine and AI roleplay training inside Whatfix Mirror.

## Links

- Website: https://whatfix.com
- LinkedIn: https://www.linkedin.com/company/whatfix
- Twitter/X: https://twitter.com/whatfix
- YouTube: https://www.youtube.com/channel/UCKeIV6SXXqRqMyAp-ntsYdw
- Facebook: https://www.facebook.com/whatfix/

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Profile page: https://yespress.io/whatfix
Published by YesPress — https://yespress.io
Last updated: 2026-08-07