# Whataburger

> Whataburger is a Texas-founded quick-service burger chain, started in 1950 by Harmon Dobson, that has grown into a 1,100-plus location, 24/7 fast-food operation across the southern United States. Known for made-to-order burgers, an orange-and-white A-frame design, a 24-hour breakfast menu, and an unusually devoted fan base, the company is majority-owned by BDT Capital Partners with the founding Dobson family retaining a minority stake.

- **Founded:** 1950
- **Headquarters:** San Antonio, Texas, United States
- **Founders:** Harmon Dobson (Founder), Paul Burton (Co-Founder)
- **Team size:** Approximately 51,000 employees ('Family Members')
- **Products:** The Whataburger, 24-Hour Breakfast Menu, Fancy & Spicy Ketchup, Whataburger App & Rewards, Grocery / Retail Line
- **Notable:** Grew from a single 1950 Corpus Christi stand to 1,100+ restaurants across 17 states, Sold 551 burgers on its first day of business, Built a nationally recognized regional brand with roughly $3.8 billion in annual sales

## Products & services

- **The Whataburger** — The signature made-to-order hamburger, built on a fresh (never frozen) beef patty on a large toasted bun - the item the company was founded on.
- **24-Hour Breakfast Menu** — Breakfast served 11pm-11am, headlined by the cult-favorite Honey Butter Chicken Biscuit, taquitos, and pancakes.
- **Fancy & Spicy Ketchup** — Proprietary condiments with a devoted following, now sold at retail (H-E-B and other grocers) alongside a line of Whataburger sauces.
- **Whataburger App & Rewards** — Mobile ordering, order-ahead, curbside pickup, delivery and a digital loyalty/rewards program.
- **Grocery / Retail Line** — Packaged sauces, seasonings and condiments sold in supermarkets, extending the brand beyond restaurants.

## Achievements

- Grew from a single 1950 Corpus Christi stand to 1,100+ restaurants across 17 states
- Sold 551 burgers on its first day of business
- Built a nationally recognized regional brand with roughly $3.8 billion in annual sales
- Reached its 75th anniversary in 2025
- Turned condiments (Fancy and Spicy Ketchup) into a retail grocery product line
- Entered 16 new states and opened 250+ locations during its recent expansion push

## Latest updates

- **2025-01** — Debbie Stroud became President and CEO, succeeding Ed Nelson, as Whataburger marked its 75th anniversary.
- **2025-01** — Announced plans to open 100+ new restaurants in 2025, including entries into new southern and midwestern markets.
- **2026-01** — Targeting 80-100 new locations in 2026 - its largest single-year expansion - with new stores planned in states including Florida, Georgia, Ohio, Indiana and Illinois.

## Links

- Website: https://whataburger.com
- LinkedIn: https://www.linkedin.com/company/whataburger
- Twitter/X: https://twitter.com/whataburger
- YouTube: https://www.youtube.com/whataburger
- Instagram: https://www.instagram.com/whataburger
- Facebook: https://facebook.com/whataburger
- TikTok: https://www.tiktok.com/@whataburger

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Profile page: https://yespress.io/whataburger
Published by YesPress — https://yespress.io
Last updated: 2026-08-13