# ?What If! Innovation | Part of Accenture

> A London-founded innovation consultancy acquired by Accenture in 2019, ?What If! helps established organizations create products, services, brands and businesses through research, prototyping and experiments. It also coaches leaders and teams to make experimentation part of everyday work.

- **Founded:** 1992
- **Headquarters:** London, United Kingdom
- **Founders:** Matt Kingdon (Co-founder), Dave Allan (Co-founder)
- **Products:** Building Growth Futures, Leading Growth Cultures, Accelerator coaching
- **Notable:** Kenco case study reports nearly one million Millicano packs sold within four weeks of its 2011 launch., AB InBev case study describes more than 50 employees learning through the accelerator., Founders reported training over 100,000 people by the company’s 25th anniversary in 2017.

## Products & services

- **Building Growth Futures** — Adaptive strategy, asset-driven innovation and new-offer incubation, covering products, services, brands and businesses.
- **Leading Growth Cultures** — Leadership development, behavioral experimentation and organizational capability building.
- **Accelerator coaching** — Tools and coaching to help teams develop ideas, execute experiments, build prototypes and prepare investment pitches.

## Achievements

- Kenco case study reports nearly one million Millicano packs sold within four weeks of its 2011 launch.
- AB InBev case study describes more than 50 employees learning through the accelerator.
- Founders reported training over 100,000 people by the company’s 25th anniversary in 2017.
- Acquired by Accenture in March 2019; financial terms were undisclosed.

## Latest updates

- **2020-12** — Published the December Innovation in Action issue covering changing consumer and brand behavior.
- **2020-07** — Released a three-part founders podcast featuring founders from ?What If! and Happen.
- **2019-03** — Accenture announced its acquisition of ?What If!, with financial terms undisclosed.

## Links

- Website: https://whatifinnovation.com/
- LinkedIn: https://www.linkedin.com/company/what-if
- Twitter/X: https://twitter.com/whatifglobal
- Instagram: https://www.instagram.com/whatifglobal/
- Facebook: https://www.facebook.com/whatif.innovation/

---

Profile page: https://yespress.io/what-if-innovation-part-of-accenture
Published by YesPress — https://yespress.io
Last updated: 2026-10-24