# WH Soo

> WH Soo, publicly known as Soo Wai Har or Wai Har Soo, is the Kuala Lumpur-based CEO of Berjaya Sompo Insurance Berhad, effective 1 April 2026. A chartered accountant with more than 30 years of industry experience, she previously led Generali Life Insurance Malaysia and held senior commercial, technical and broker management roles at AXA Affin and AIG Malaysia.

- **Role:** Chief Executive Officer at Berjaya Sompo Insurance Berhad
- **Organizations:** Berjaya Sompo Insurance Berhad, Generali Life Insurance Malaysia Berhad, Generali Malaysia, AXA Affin General Insurance Berhad, AIG Malaysia Insurance Berhad, Chartis Malaysia Insurance Berhad, Malaysian Institute of Certified Public Accountants
- **Education:** Chartered Accountant (professional qualification), Malaysian Institute of Certified Public Accountants
- **Known for:** Appointed CEO of Generali Life Insurance Malaysia in February 2025., Appointed CEO of Berjaya Sompo Insurance in April 2026., Listed as chair of the scheduled women-in-broking discussion at the 2015 Asia Insurance Brokers’ Summit.

## Career timeline

- **2010** — Signed the statutory declaration for Chartis Malaysia’s 2009 financial statements on 27 April 2010 as the director primarily responsible for financial management.
- **2013** — Identified as Senior Vice President, Commercial Lines and Deputy CEO at AIG Malaysia during the CyberEdge launch.
- **2015** — Head of Brokers & Clients Management and Deputy CEO, AIG Malaysia; listed as chair of the women-in-broking panel at the Asia Insurance Brokers’ Summit.
- **2015** — Scheduled to address the MITBA CEO Conference in Seoul on redefining the broker’s role in the value chain.
- **2017** — Chief Technical Officer at AXA Affin General Insurance, signing a message about preparations for motor detariffication.
- **2018** — Listed as Chief Technical Officer at AXA Affin General Insurance in the 2018/2019 Malaysian Insurance Directory.
- **Before February 2025** — Held the Chief Commercial Lines Officer role at Generali Malaysia before promotion to CEO of Generali Life Insurance Malaysia.
- **2025-02** — Appointed CEO of Generali Life Insurance Malaysia, effective 1 February 2025, reporting to Fabrice Benard.
- **2026-04** — Appointed CEO of Berjaya Sompo Insurance, effective 1 April 2026, succeeding Tan Sek Kee and reporting to Kenneth Reilly.
- **2026-07** — Published a first-100-days account describing visits to all branches, meetings with distribution partners and participation in the APAC Summit.

## Achievements

- Appointed CEO of Generali Life Insurance Malaysia in February 2025.
- Appointed CEO of Berjaya Sompo Insurance in April 2026.
- Listed as chair of the scheduled women-in-broking discussion at the 2015 Asia Insurance Brokers’ Summit.
- Reported visiting all Berjaya Sompo branches during her first months as CEO.

## Latest updates

- **2026-07** — Shared her first-100-days account at Berjaya Sompo, covering branch visits, agent and broker meetings, leadership appointments and underwriting capabilities.
- **2026-04** — Became CEO of Berjaya Sompo Insurance on 1 April 2026.
- **2025-02** — Became CEO of Generali Life Insurance Malaysia on 1 February 2025.

## Links

- LinkedIn: https://www.linkedin.com/in/wai-har-soo-70ab46186

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Profile page: https://yespress.io/wh-soo
Published by YesPress — https://yespress.io
Last updated: 2026-10-21