# West End Strategy Team

> West End Strategy Team is a privately held, Washington-based strategic communications firm founded by Matt Dorf in 2013. It works mainly with nonprofits, foundations, coalitions, research institutions, international NGOs and socially responsible businesses, turning policy expertise and lived experience into messages, media moments, crisis plans, training and campaigns designed to change public opinion, policy, fundraising or membership outcomes.

- **Founded:** 2013
- **Headquarters:** Washington, United States
- **Founders:** Matt Dorf (Founder, President and CEO)
- **Products:** Communications strategy, Media relations and training, Messaging and content development, Crisis and risk communications, Thought leadership and public engagement
- **Notable:** Produced 47 Physicians for Human Rights webinars that attracted more than 20,000 registered participants., Helped Planned Parenthood of Greater Ohio convene more than 50 local and national reporters within three hours of the Dobbs decision., Grew from a founder-led firm in 2013 to a reported team of 29 by its eighth anniversary in 2021.

## Products & services

- **Communications strategy** — Goal definition, audience identification, campaign planning, issue framing and integrated execution tied to advocacy or organizational outcomes.
- **Media relations and training** — Earned-media strategy, reporter outreach, spokesperson preparation, briefings and the amplification of experts and people with lived experience.
- **Messaging and content development** — Message platforms, talking points, statements, op-eds, toolkits, story banks, digital content and reports built for specific audiences.
- **Crisis and risk communications** — Scenario planning, reputational-risk mitigation, rapid response and communications support during high-stakes events.
- **Thought leadership and public engagement** — Expert positioning, webinars, newsworthy events and public-facing campaigns that translate research or policy into accessible stories.

## Achievements

- Produced 47 Physicians for Human Rights webinars that attracted more than 20,000 registered participants.
- Helped Planned Parenthood of Greater Ohio convene more than 50 local and national reporters within three hours of the Dobbs decision.
- Grew from a founder-led firm in 2013 to a reported team of 29 by its eighth anniversary in 2021.
- Expanded beyond Washington with a New York office launched in 2015 and leadership presence in Chicago.
- Helped elevate Emerging Public Leaders in African and global media while building a reusable story bank and managing its annual report.

## Latest updates

- **2026-09** — WEST announced Kobie Christian as vice president, bringing government, corporate, nonprofit, campaign and rapid-response experience to client teams.
- **2026-09** — The firm advertised paid fall internships in Washington, D.C.
- **2026-06** — WEST advertised two strategist roles focused on mission-driven communications work in Washington.
- **2025-11** — Team members led a daylong strategic-communications retreat for CEOs and executive directors of small nonprofit teams.

## Links

- Website: https://westendstrategy.com
- LinkedIn: https://www.linkedin.com/company/west-end-strategy-team

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Profile page: https://yespress.io/west-end-strategy-team
Published by YesPress — https://yespress.io
Last updated: 2026-09-20