# Wesley ter Haar

> Wesley ter Haar is the Dutch co-founder of MediaMonks, now Monks, and its Chief AI and Revenue Officer. His career spans Flash development, creative production, global operations and the application of AI to marketing. He chaired the inaugural Cannes Lions Digital Craft jury in 2016 and helped guide MediaMonks into S4Capital in 2018.

- **Role:** Co-Founder and Chief AI and Revenue Officer at Monks
- **Organizations:** Monks, MediaMonks, S4Capital, SoDA, The One Club for Creativity, Art Directors Club Netherlands, Cannes Lions
- **From:** Amsterdam, Netherlands
- **Nationality:** Dutch
- **Education:** Amsterdam University of Applied Sciences (Hogeschool van Amsterdam)
- **Known for:** Inaugural Cannes Lions Digital Craft jury president, 2016., Ad Age Creativity All-Stars recognition, 2018., ADCN Hall of Fame induction, 2018.

## Career timeline

- **2001** — Co-founded MediaMonks in the Netherlands; initially worked as a Flash developer and animator.
- **2008** — Helped redirect the business toward creative digital production and digital storytelling.
- **2016** — Served as the inaugural president of the Cannes Lions Digital Craft jury.
- **2018** — MediaMonks combined with S4Capital; recognized as an Ad Age Creativity All-Star and inducted into the ADCN Hall of Fame.
- **2024** — Named co-CEO of Marketing Services alongside Bruno Lambertini in the Monks rebrand announcement.
- **2025** — Moved into the Chief AI Officer role; subsequent company and conference biographies use Chief AI and Revenue Officer.
- **2026** — Continued leading public discussions of AI adoption, marketing systems and agent-ready brands.

## Achievements

- Inaugural Cannes Lions Digital Craft jury president, 2016.
- Ad Age Creativity All-Stars recognition, 2018.
- ADCN Hall of Fame induction, 2018.
- Helped build MediaMonks from a small Dutch production business into an international company that joined S4Capital in 2018.

## Latest updates

- **2026-09** — Discussed the need for brands to make product information and processes usable by AI agents in a Marketing Report interview.
- **2026-06** — Published LinkedIn articles titled “The Myth(os) of the Last Mile” and “To token or not to token.”
- **2026-03** — Listed as a speaker at SXSW for “Beyond Silos: Aligning the C-Suite for Real-Time Execution.”
- **2026-01** — Discussed marketing infrastructure, human review and subscription-based delivery in a written AIPressRoom interview.

## Links

- Website: https://www.monks.com/
- LinkedIn: https://www.linkedin.com/in/wesleyterhaar/

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Profile page: https://yespress.io/wesley-ter-haar
Published by YesPress — https://yespress.io
Last updated: 2026-10-15