# Wes Bush

> Wes Bush is the founder and CEO of ProductLed, the world's leading education company for product-led growth (PLG). Author of two foundational PLG books - 'Product-Led Growth: How to Build a Product That Sells Itself' (2019) and 'The Product-Led Playbook' (2024) - Bush has helped 400+ SaaS companies collectively generate over $1 billion in self-serve revenue. After being fired from Vidyard for advocating product-led strategies over sales-led ones, he turned that conviction into a global movement, building a 15,000+ member community and coaching SaaS founders to scale from $100K ARR to 8+ figures.

- **Role:** Founder & CEO at ProductLed
- **Organizations:** ProductLed, ProductLed Academy, ProductLed Press
- **From:** Ontario, Canada
- **Nationality:** Canadian
- **Education:** Global Business and Digital Arts, University of Waterloo
- **Known for:** Author of two foundational PLG books in the ProductLed Library series, 'Product-Led Growth' sold 100,000+ copies entirely via word-of-mouth, Helped 400+ SaaS companies generate $1B+ in collective self-serve revenue

## Career timeline

- **2014-2015** — Early demand generation roles at VC-backed hypergrowth SaaS startups
- **2016** — Joined Vidyard; launched GoVideo Chrome extension to 100,000+ users in under one year - his PLG awakening
- **2016** — Fired from Vidyard after clashing with leadership over sales-led vs. product-led strategy
- **2016-2019** — Independent PLG consultant to hypergrowth and Fortune 500 software companies
- **2019** — Published 'Product-Led Growth: How to Build a Product That Sells Itself' - became a global bestseller with 100,000+ copies sold
- **2019** — Launched the ProductLed Podcast (weekly interview series with PLG leaders)
- **2019** — Founded Product-Led community on Slack, growing to 15,000+ members
- **2020** — Rebranded consultancy as ProductLed - the premier education firm for PLG
- **2020** — Organized ProductLed Summit attracting 4,000+ professionals
- **2023** — Launched ProductLed Academy - live coaching program for SaaS founders
- **2024** — Published 'The Product-Led Playbook' (co-authored with Laura Kluz), investing $150K and releasing it free

## Achievements

- Author of two foundational PLG books in the ProductLed Library series
- 'Product-Led Growth' sold 100,000+ copies entirely via word-of-mouth
- Helped 400+ SaaS companies generate $1B+ in collective self-serve revenue
- Built a PLG community of 15,000+ members
- Named among the world's top 100 PLG operators
- Organized ProductLed Summit with 4,000+ attendees
- Launched GoVideo at Vidyard to 100,000+ users in under one year
- Built ProductLed into the #1 education company for product-led growth
- Coined and popularized Product-Qualified Leads (PQLs) as an industry concept
- Released 'The Product-Led Playbook' for free after investing $150,000 in its creation

## Latest updates

- **2024-10** — Published 'The Product-Led Playbook' co-authored with Laura Kluz, available free at productled.com/playbook
- **2024-12** — Appeared on Lifeselfmastery podcast discussing scaling SaaS and content marketing
- **2025-01** — Active on LinkedIn sharing PLG frameworks and founder coaching insights
- **2025-04** — Continuing ProductLed Academy coaching program for SaaS founders scaling to 7-9 figures

## Links

- Website: https://wesbush.com
- LinkedIn: https://www.linkedin.com/in/wesbush/
- Twitter/X: https://twitter.com/wes_bush
- YouTube: https://www.youtube.com/@WesBush
- Instagram: https://www.instagram.com/wes_bush/
- Facebook: https://www.facebook.com/wescbush/

---

Profile page: https://yespress.io/wes-bush
Published by YesPress — https://yespress.io
Last updated: 2026-04-25