# Wendy Kula

> Wendy Kula is a sports and consumer-brand marketing executive who was named Chief Marketing Officer of Saucony in May 2026. A former Stanford lacrosse player with more than two decades in the industry, she most recently served as vice president of women's brand marketing for North America at Nike, where she led the brand's Super Bowl return with the 'So Win' campaign and the launch of A'ja Wilson's signature shoe. Before Nike she built relevance for American Eagle's Aerie and scaled MISSION, the cooling-technology company co-founded by Serena Williams and Dwyane Wade. At Saucony she oversees global brand marketing, digital, creative, and go-to-market strategy across performance and lifestyle running.

- **Role:** Chief Marketing Officer at Saucony
- **Organizations:** Saucony, Nike, Aerie (American Eagle Outfitters), MISSION
- **Nationality:** American
- **Education:** Undergraduate; NCAA women's lacrosse player, Stanford University
- **Known for:** Appointed Chief Marketing Officer of Saucony in May 2026., Led Nike's return to the Super Bowl with the 'So Win' campaign., Directed the launch of A'ja Wilson's signature Nike shoe.

## Career timeline

- **2026** — Named Chief Marketing Officer of Saucony, leading global brand marketing, digital, creative, and go-to-market strategy.
- **2020s** — Vice President of Women's Brand Marketing, North America at Nike; led the 'So Win' Super Bowl campaign and A'ja Wilson's signature shoe launch.
- **2010s-2020s** — Led digital marketing strategy at Nike across the Nike App, Nike Running Club, and Nike Training Club.
- **2010s** — Led marketing for Aerie, one of American Eagle's fastest-growing brands, building relevance with Gen Z.
- **2010s** — Scaled MISSION, the cooling-technology company co-founded by Serena Williams and Dwyane Wade.

## Achievements

- Appointed Chief Marketing Officer of Saucony in May 2026.
- Led Nike's return to the Super Bowl with the 'So Win' campaign.
- Directed the launch of A'ja Wilson's signature Nike shoe.
- Shaped Nike's global digital marketing strategy across the Nike App, Nike Running Club, and Nike Training Club.
- Built Gen Z brand relevance for Aerie as one of American Eagle's fastest-growing brands.
- Scaled MISSION, a cooling-technology venture co-founded by Serena Williams and Dwyane Wade.
- Competed as a lacrosse player at Stanford University.

## Latest updates

- **2026-05** — Named Chief Marketing Officer of Saucony, joining from Nike to lead the brand's global marketing organization.

## Links

- Website: https://saucony.com
- LinkedIn: http://www.linkedin.com/in/wendykula

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Profile page: https://yespress.io/wendy-kula
Published by YesPress — https://yespress.io
Last updated: 2026-07-25