# Wendy Hauteman

> Wendy Hauteman is Chief Marketing Officer at VSP Vision, the Rancho Cordova-based not-for-profit vision care company that serves close to 90 million members through a network of 40,000 doctors. She has spent more than two decades in the optical industry, moving from senior marketing roles at Pearle Vision, ILORI and EyeMed to leading global strategic marketing at VSP before her promotion to CMO in August 2019. Under her leadership VSP shifted its message from 'we help people see' to 'empowering human potential through sight,' anchoring the brand's purpose-first playbook.

- **Role:** Chief Marketing Officer at VSP Vision
- **Organizations:** VSP Vision, VSP Global, Pearle Vision, Luxottica Retail, ILORI, EyeMed
- **Nationality:** American
- **Education:** BS, Hospitality Management, Purdue University, MBA, Marketing, Xavier University
- **Known for:** Led marketing behind VSP Global's rebrand to VSP Vision., Shaped VSP's purpose statement: 'empower human potential through sight.', Guided marketing for Eyes of Hope, which has delivered vision care to more than three million people.

## Career timeline

- **pre-2013** — Senior marketing leadership roles at Pearle Vision (Luxottica Retail), ILORI, and EyeMed.
- **2013** — Joined VSP Global as Senior Vice President of Global Strategic Marketing.
- **2015** — Named Senior Vice President of Marketing at VSP Vision Care.
- **2019** — Promoted to Chief Marketing Officer at VSP Global, effective August 1.
- **2021** — Featured in Forbes on VSP's purpose-driven leadership pivot.
- **2022** — VSP Global rebrands as VSP Vision; oversees new visual identity.
- **2025** — Featured on the Optical Women's Association 'OWA Talks' podcast.

## Achievements

- Led marketing behind VSP Global's rebrand to VSP Vision.
- Shaped VSP's purpose statement: 'empower human potential through sight.'
- Guided marketing for Eyes of Hope, which has delivered vision care to more than three million people.
- Led global marketing serving nearly 90 million VSP members through 40,000 doctors.

## Latest updates

- **2025-08** — Guest on the Optical Women's Association 'OWA Talks' podcast.

## Links

- Website: https://vspvision.com
- LinkedIn: https://www.linkedin.com/in/wendy-hauteman-cmo/

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Profile page: https://yespress.io/wendy-hauteman
Published by YesPress — https://yespress.io
Last updated: 2026-07-25