# WellBiz Brands, Inc.

> WellBiz Brands is the Denver-based franchisor behind Drybar, Elements Massage, Amazing Lash Studio, Fitness Together and Radiant Waxing. Its real product is a shared platform for appointment-led local businesses: franchise development, marketing, training, supply chain, e-commerce and the proprietary WellBizONE operating system. The company ended the second quarter of 2026 with 737 locations, while memberships turn services that can feel occasional into repeat consumer habits and more predictable franchise revenue.

- **Founded:** 1983
- **Headquarters:** Denver, United States
- **Founders:** Rick Sikorski (Founder of Fitness For Life, the 1983 predecessor at the root of today's WellBiz platform)
- **Team size:** LinkedIn lists 51-200 employees; a supplied commercial data record estimates 440 employees, so the current count is not confirmed.
- **Products:** Drybar, Elements Massage, Amazing Lash Studio, Fitness Together, Radiant Waxing
- **Notable:** Reached nearly $700 million in systemwide sales across about 900 studios in 2023, up from roughly $200 million during Jeremy Morgan's tenure., Ended Q2 2026 with 737 locations after six openings, 15 new-unit agreements and nine renewals during the quarter., Signed 56 franchise agreements in Q1 2026, including new units, renewals and transfers.

## Products & services

- **Drybar** — Blowout-focused hair styling shops and related membership experiences; WellBiz acquired the franchise rights in 2021.
- **Elements Massage** — Personalized therapeutic massage studios built around recurring memberships and individualized sessions.
- **Amazing Lash Studio** — Eyelash extension, lift and beauty studios; acquired by WellBiz in 2018.
- **Fitness Together** — Private and semi-private personal training with tailored workout plans, rooted in the original 1983 business.
- **Radiant Waxing** — Inclusive waxing services and aftercare products; acquired as LunchboxWax in 2021 and rebranded in 2022.
- **WellBizONE** — A proprietary studio technology platform that supports scheduling, operations, guest engagement and retention.
- **Franchise support platform** — Site selection, build-out guidance, training, national and local marketing, service-provider recruiting, supply chain, e-commerce and product innovation shared across the portfolio.

## Achievements

- Reached nearly $700 million in systemwide sales across about 900 studios in 2023, up from roughly $200 million during Jeremy Morgan's tenure.
- Ended Q2 2026 with 737 locations after six openings, 15 new-unit agreements and nine renewals during the quarter.
- Signed 56 franchise agreements in Q1 2026, including new units, renewals and transfers.
- Appeared on the Inc. 5000 in 2018, 2019, 2020 and 2023.
- Placed four portfolio brands in the 2022 Franchise Times Top 500.
- Elements Massage signed the largest domestic development agreement in its history in 2024.
- Drybar expanded internationally through agreements covering Harrods in the UK and dozens of planned shops in the Middle East.
- Completed the sale of the entire five-brand platform to Transom Capital Group in January 2026.

## Latest updates

- **2026-07** — WellBiz reported six studio openings, 15 new-unit agreements and nine renewals in Q2, bringing the portfolio to 737 locations; it also introduced an updated Elements Massage studio design.
- **2026-04** — The company said it signed 56 franchise agreements in Q1 2026, including 17 new-unit deals, 26 transfers and 13 renewals.
- **2026-03** — Michelle DeVore became chief marketing officer, charged with data-driven brand marketing, guest relationships and portfolio growth.
- **2026-01** — Transom Capital Group acquired WellBiz from KSL Capital Partners; financial terms were not disclosed.
- **2025-07** — Amazing Lash Studio expanded its Amaze lash-safe facial pilot into Arizona.
- **2025-03** — James Franks joined as senior vice president of franchise growth.

## Links

- Website: https://www.wellbizbrands.com/
- LinkedIn: https://www.linkedin.com/company/wellbiz-brands-inc/
- Facebook: https://www.facebook.com/wellbizbrandsinc/

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Profile page: https://yespress.io/wellbiz-brands-inc
Published by YesPress — https://yespress.io
Last updated: 2026-08-13