# Weee!

> Weee! is North America's largest online ethnic grocer, delivering Asian and Hispanic groceries direct to homes across the United States. Founded in 2015 by Larry Liu as a WeChat group-buying experiment, it has grown into a vertically integrated platform with a $4.1B valuation and more than $1B in annualized revenue.

- **Founded:** 2015
- **Headquarters:** Fremont, California, United States
- **Founders:** Larry Liu (Co-founder and CEO)
- **Team size:** ~950 employees
- **Products:** Weee! Online Grocery, Weee! Mobile App, MasGusto, Cookin, RICEPO (acquired)
- **Notable:** Largest online Asian grocer in North America, Crossed $1B annualized revenue in 2026, Raised $895M+ across five rounds

## Products & services

- **Weee! Online Grocery** — Marketplace and direct-sale platform for Asian, Hispanic and other specialty groceries with next-day delivery across the contiguous US.
- **Weee! Mobile App** — iOS and Android shopping app with personalized recommendations, video-driven discovery and social features.
- **MasGusto** — Weee!'s dedicated Hispanic grocery vertical launched to serve Latino households with authentic pantry staples.
- **Cookin** — Creator-led food content platform spun out of Weee! pairing recipes and storytelling with shoppable ingredients.
- **RICEPO (acquired)** — Restaurant delivery business acquired to extend Weee! into prepared ethnic meals.
- **Third-party Marketplace** — 10% commission marketplace where regional brands and specialty suppliers reach Weee!'s shopper base.

## Achievements

- Largest online Asian grocer in North America
- Crossed $1B annualized revenue in 2026
- Raised $895M+ across five rounds
- Reached $4.1B valuation in 2022
- Acquired RICEPO to add restaurant delivery
- Launched MasGusto Hispanic grocery vertical

## Latest updates

- **2026-02** — CEO Larry Liu confirmed annualized revenue surpassed $1B and projected 30-40% annual growth.
- **2025-07** — Named Dan Li as SVP of Finance and Devang Shah as General Counsel.
- **2025-02** — Jeff Wilke, former Amazon Worldwide Consumer CEO, joined as company advisor.
- **2022-02** — Closed $425M Series E led by SoftBank Vision Fund 2 at a $4.1B valuation.

## Links

- Website: https://www.sayweee.com
- LinkedIn: https://www.linkedin.com/company/weee-
- Twitter/X: https://twitter.com/weee_official
- YouTube: https://www.youtube.com/@Sayweee
- Instagram: https://www.instagram.com/sayweee/
- Facebook: https://www.facebook.com/sayweee/
- TikTok: https://www.tiktok.com/@sayweee

---

Profile page: https://yespress.io/weee
Published by YesPress — https://yespress.io
Last updated: 2026-05-22