# Webandcrafts

> Webandcrafts, also known as WAC, is a Kerala-based digital services company that combines experience design, software engineering, e-commerce, and digital marketing. It works with international businesses including LuLu and Caribou Coffee Kuwait and offers WAC Commerce for connected retail operations.

- **Founded:** 2012
- **Headquarters:** Thrissur, India
- **Founders:** Abin Jose Tom (Founder and Managing Director)
- **Products:** Experience design and branding, Web and mobile engineering, Digital marketing, WAC Commerce
- **Notable:** Built a native shopping-app experience for LuLu Hypermarket with voice and barcode search., Delivered the Caribou Coffee Kuwait app, launched in January 2024; WAC reports app order share reached 33%., Opened a Washington, DC office on June 1, 2024.

## Products & services

- **Experience design and branding** — Brand identity, customer experience strategy, and UI/UX design.
- **Web and mobile engineering** — Custom websites, applications, integrations, and cloud services.
- **Digital marketing** — SEO, paid advertising, social media, content, and marketing automation.
- **WAC Commerce** — Enterprise e-commerce suite covering search, orders, warehouses, picking, delivery, loyalty, analytics, and marketing automation. Introduced at WAC Beyond in August 2025.

## Achievements

- Built a native shopping-app experience for LuLu Hypermarket with voice and barcode search.
- Delivered the Caribou Coffee Kuwait app, launched in January 2024; WAC reports app order share reached 33%.
- Opened a Washington, DC office on June 1, 2024.
- Introduced WAC Commerce at WAC Beyond on August 17, 2025.

## Latest updates

- **2026-04** — Company blog published articles on AI in e-commerce, quick commerce, and programming languages; these are editorial updates, not product launches.
- **2025-08** — WAC Beyond preview event introduced WAC Commerce and unveiled websites for Jain University Kochi and Synthite.
- **2024-11** — Announced its strategic Google Cloud partnership.

## Links

- Website: https://webandcrafts.com/
- LinkedIn: https://www.linkedin.com/company/webandcrafts/
- Twitter/X: https://twitter.com/webandcrafts
- YouTube: https://www.youtube.com/c/Webandcrafts
- Instagram: https://www.instagram.com/webandcrafts/
- Facebook: https://www.facebook.com/webandcrafts

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Profile page: https://yespress.io/webandcrafts
Published by YesPress — https://yespress.io
Last updated: 2026-10-16