# Weaving Influence

> Weaving Influence is a Lambertville, Michigan-based marketing and publishing company built for nonfiction authors, executives, consultants, and thought leaders. Founded by Becky Robinson in 2012, it combines book-launch strategy with hands-on execution across publicity, launch teams, reviews, Amazon advertising, social and email marketing, websites, virtual events, and, since 2025, a hybrid publishing imprint.

- **Founded:** 2012
- **Headquarters:** Lambertville, United States
- **Founders:** Becky Robinson (Founder and CEO)
- **Products:** Strategy and consulting, Book launch and marketing, Public relations, Website design and development, Courses and resources
- **Notable:** Supported more than 250 book launches since 2012., Helped launch books that reached the Wall Street Journal and USA Today bestseller lists., A campaign for The Psychological Safety Playbook reported more than 13,000 first-year copies, 100+ reviews in the first month, a 250-person launch team, and 30+ media wins in three months.

## Products & services

- **Strategy and consulting** — Book-launch roadmaps, one-to-one coaching, and ongoing marketing guidance; a public strategic consult includes up to five hours and a customized plan.
- **Book launch and marketing** — Customized campaigns spanning launch teams, Amazon review campaigns, webinars, virtual launch parties, Amazon ads, awards strategy, social media, email, and content assets.
- **Public relations** — Media strategy and pitching designed to place authors and their ideas in podcasts, publications, and broadcast outlets.
- **Website design and development** — Author and thought-leader websites combining user-experience planning, design, content, list building, and mobile development.
- **Courses and resources** — Book-marketing courses, downloadable guides, webinars, the Friday Letter, and the Book Marketing Action Podcast.
- **Weaving Influence Press** — A selective, marketing-first hybrid publishing imprint covering editing, design, typesetting, production, distribution preparation, launch positioning, and marketing.

## Achievements

- Supported more than 250 book launches since 2012.
- Helped launch books that reached the Wall Street Journal and USA Today bestseller lists.
- A campaign for The Psychological Safety Playbook reported more than 13,000 first-year copies, 100+ reviews in the first month, a 250-person launch team, and 30+ media wins in three months.
- Mark Miller's Culture Rules campaign generated 5,594 pre-order and bulk sales plus 88+ reviews in the first 30 days and reached multiple bestseller lists.
- In 2024, every client book submitted through the company's award service won at least one award; across all entries, 53% of award submissions won.
- Launched the marketing-first Weaving Influence Press hybrid imprint in November 2025.
- Bob Tiede's long-term campaign grew his email list from 2,300 to nearly 13,000, alongside 30,000+ LinkedIn followers and about 16,000 monthly blog visitors.
- Christian Greiser's Instagram audience grew from roughly 200 to more than 7,000, with multiple videos exceeding 500,000 views.

## Latest updates

- **2026-09** — Weaving Influence Press lists three initial books as available, including Making HR Matter, The Art and Practice of Living Wondrously, and The Janus Plan.
- **2025-11** — The company announced Weaving Influence Press, a selective marketing-first hybrid publishing imprint.
- **2025-09** — Founder Becky Robinson published Beyond the Politics of Contempt, which debuted as a number-one Amazon new release and later received a Literary Titan Gold Book Award.
- **2025-07** — The company published refreshed case studies documenting long-term client outcomes in bestseller campaigns, audience growth, and book launches.

## Links

- Website: https://weavinginfluence.com
- LinkedIn: https://www.linkedin.com/company/weaving-influence
- Twitter/X: https://twitter.com/beckyrbnsn
- YouTube: https://www.youtube.com/@WeavingInfluence
- Instagram: https://www.instagram.com/weavinginfluence/
- Facebook: https://facebook.com/weavinginfluence

---

Profile page: https://yespress.io/weaving-influence
Published by YesPress — https://yespress.io
Last updated: 2026-09-21