# We are Talker

> We are Talker is a privately held research-led communications agency in Brooklyn that helps brands and PR agencies move from a question to a poll, from the poll to a media-ready story, and from the story to earned coverage. Its offer combines accredited online research through Talker Research, editorial development, design, proprietary distribution, targeted media outreach, broadcast amplification and, increasingly, programs designed to make original brand research visible and citable in AI-generated answers.

- **Founded:** 2014
- **Headquarters:** Brooklyn, United States
- **Products:** Custom research and PR polls, Data-backed news stories, Creative data content, Broadcast amplification, Talker Pulse
- **Notable:** Reports serving more than 500 in-house and agency clients., Reports producing 3,000 data-led news stories and 230,000 pieces of coverage., Rebranded from 72Point Inc. to We are Talker after a decade in business.

## Products & services

- **Custom research and PR polls** — Questionnaire design, online fieldwork, data delivery, analysis and executive summaries for general-population, niche, business, state-by-state and international samples.
- **Data-backed news stories** — Editorial teams identify news hooks in research, write media-ready stories and distribute them to publishers through targeted outreach, custom feeds and a proprietary newswire.
- **Creative data content** — Infographics, animations, social assets, trend reports, white papers, Spanish-language news copy and custom microsites built from research findings.
- **Broadcast amplification** — Satellite media tours and project-managed broadcast interviews that put a client spokesperson or celebrity on air with research-backed talking points.
- **Talker Pulse** — A recurring program combining original research, owned content, earned coverage and citation architecture to build visibility in AI-generated answers over time.

## Achievements

- Reports serving more than 500 in-house and agency clients.
- Reports producing 3,000 data-led news stories and 230,000 pieces of coverage.
- Rebranded from 72Point Inc. to We are Talker after a decade in business.
- Earned Great Place To Work certification; the company reports an 84% positive employee result.
- A Club Wyndham case study reported 193 online mentions, eight broadcast mentions and a five-billion combined audience, alongside direct citations across major AI platforms.
- A Mayflower case study reported 150 online mentions, 42 broadcast mentions and citations across ChatGPT, Gemini, Perplexity and Google AI Overviews.
- Talker Research participates in AAPOR's Transparency Initiative, and team members belong to MRS and ESOMAR.

## Latest updates

- **2026-09** — Added Tiffany Chao as a Creative Account Manager on the editorial team.
- **2026-09** — Published a Mayflower Talker Pulse case study reporting growth in AI visibility from 20% to 70% and more than 190 total media placements.
- **2026-09** — Highlighted its role in Chime's first Millennial Money Report, including two surveys, a trend report, a custom microsite, earned-media distribution and a satellite media tour.
- **2026-07** — Expanded Talker Pulse case-study material around AI citation and recommendation visibility for travel brands including Club Wyndham.
- **2026-04** — Released Gen Z research describing a 26-point trust gap between customer reviews and influencer content.

## Links

- Website: https://wearetalker.com/
- LinkedIn: https://www.linkedin.com/company/we-are-talker/
- YouTube: https://www.youtube.com/watch?v=Nx5AMjB8EB8
- Bluesky: https://bsky.app/profile/talkerresearch.bsky.social
- Instagram: https://www.instagram.com/we_are_talker/

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Profile page: https://yespress.io/we-are-talker
Published by YesPress — https://yespress.io
Last updated: 2026-09-24