# We Are MULTIPLY

> We Are MULTIPLY is a privately held New York creative agency built around an earned-first idea: make brand work interesting enough to become news, then extend it through social, influencers, paid media, retail, and ecommerce. Founded by Dan Baum in 2000 as DBC PR & Social Media, the firm now focuses heavily on beverage, food, and consumer brands, with work for Corona, Basil Hayden, Blue Moon, Peroni, Liquid Death, G-SHOCK, Molson Coors, AriZona, Beam Suntory, and Bolthouse Farms.

- **Founded:** 2000
- **Headquarters:** New York, United States
- **Founders:** Dan Baum (Founder and CEO)
- **Team size:** Approximately 25 employees; LinkedIn lists the company in the 11-50 employee range.
- **Products:** Earned media and public relations, Social media and paid creative, Influencer and talent partnerships, Integrated brand campaigns, JungleGym
- **Notable:** Corona's 5/5 Lime Drop generated 359 media hits and more than 509 million impressions, according to the agency case study., The limited Basil Hayden drinking shoes retailed for about $400, sold out immediately, and generated enough revenue to cover the campaign cost, according to the agency., The G-SHOCK social reset became Casio's most successful ecommerce program worldwide and culminated in the line's most successful holiday season, according to the case study.

## Products & services

- **Earned media and public relations** — News strategy, media relations, product launches, press events, and brand storytelling designed to earn attention.
- **Social media and paid creative** — Social strategy, content production, community management, paid social campaigns, and high-volume creative libraries.
- **Influencer and talent partnerships** — Campaign concepts and partnerships with creators and recognizable talent, including Josh Duhamel, Antoni Porowski, The Home Edit, Andy Daly, and Hannah Godwin.
- **Integrated brand campaigns** — Cross-channel concepts spanning earned, owned, paid, social, experiential, ecommerce, and retail activation.
- **JungleGym** — An in-house AI content studio referenced in current hiring materials; public operational detail is limited.

## Achievements

- Corona's 5/5 Lime Drop generated 359 media hits and more than 509 million impressions, according to the agency case study.
- The limited Basil Hayden drinking shoes retailed for about $400, sold out immediately, and generated enough revenue to cover the campaign cost, according to the agency.
- The G-SHOCK social reset became Casio's most successful ecommerce program worldwide and culminated in the line's most successful holiday season, according to the case study.
- HUZZAH's launch included Molson Coors' first Instagram-shoppable experience and its first TikTok ads.
- The earlier DBC campaign for Laphroaig's Burns Night dinner sold all 120 seats and reported more than 10 million earned impressions plus 1.5 million social impressions.

## Latest updates

- **2026-06** — Dan Baum appeared at the Taste Radio Studio during BevNET Live NYC to discuss beverage innovation, consumer engagement, and brand growth.
- **2026-06** — Baum marked five years of agency work with HOPWTR as the brand prepared to join Constellation Brands, highlighting campaigns including HOP LOCK'R, a hypnotist activation, and an alien-invasion concept.
- **2026-05** — MULTIPLY and LA Libations announced a partnership aimed at giving growing beverage brands both marketing and distribution support.
- **2026-05** — The agency supported Espolòn Tequila's 'Give Short a Shot' campaign with Ken Jeong and United Talent Agency.
- **2026** — Recruiting materials describe MULTIPLY's expansion from PR and social into a full-service creative shop and reference an in-house AI content studio called JungleGym.

## Links

- Website: https://www.multiply.us/
- LinkedIn: https://www.linkedin.com/company/we-are-multiply
- Twitter/X: https://x.com/x_multiply_x
- Facebook: https://www.facebook.com/wearemultiplyx/

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Profile page: https://yespress.io/we-are-multiply
Published by YesPress — https://yespress.io
Last updated: 2026-09-19