# Wayvia (formerly PriceSpider)

> Wayvia, the Irvine company known for two decades as PriceSpider, helps big consumer brands turn shopper clicks into retailer sales. Its widgets sit on brand websites and send buyers straight to the store that has the product in stock, while its data engine tracks price, availability and share across 32,000+ retailers. In July 2025 it rebranded as Wayvia and bet its next chapter on AI - shipping an enterprise Model Context Protocol so brands (and their AI agents) can query live commerce data in plain language.

- **Founded:** 2004
- **Headquarters:** Irvine, California, United States
- **Founders:** Anthony Ferry (CEO / Co-Founder), Jon Pfortmiller (Chief Strategy Officer / Founder)
- **Team size:** ~240-500 employees
- **Products:** Shoppable Media / Where to Buy, Omnicommerce Data, Retail Intelligence, Prowl (MAP Monitoring), Commerce Connector
- **Notable:** Pioneered the 'Where to Buy' button that became a standard on enterprise brand websites, Grew a validated network of 32,000+ retailers and 2,000+ brands over two decades, Acquired ORIS Intelligence, Commerce Connector and Hatch to expand data and international coverage

## Products & services

- **Shoppable Media / Where to Buy** — Buttons, widgets and store locators on brand sites that route shoppers to the retailer where a product is in stock, with one-click Add to Cart options.
- **Omnicommerce Data** — Cross-channel data on where and how products sell across websites, marketplaces, social, connected TV and AI chatbots, plus retail sales attribution.
- **Retail Intelligence** — Real-time monitoring of pricing, stock availability, product content and channel performance across the digital shelf.
- **Prowl (MAP Monitoring)** — Minimum Advertised Price enforcement and brand-protection engine, built on the acquired ORIS Intelligence technology; a next-gen version relaunched under Wayvia.
- **Commerce Connector** — European 'where to buy' and retailer-integration technology acquired to expand international retail coverage.
- **Wayvia MCP (Commerce Intelligence Engine)** — An AI-native Model Context Protocol that gives brands and their AI agents secure, natural-language access to live product and market data - no dashboards or SQL required.
- **Professional Services** — A consulting and managed-services division launched in 2026 to help brands operationalize omnicommerce data and strategy.

## Achievements

- Pioneered the 'Where to Buy' button that became a standard on enterprise brand websites
- Grew a validated network of 32,000+ retailers and 2,000+ brands over two decades
- Acquired ORIS Intelligence, Commerce Connector and Hatch to expand data and international coverage
- Rebranded from PriceSpider to Wayvia in July 2025
- Shipped one of the first enterprise-grade Model Context Protocol implementations for commerce data
- Launched a Professional Services division in 2026

## Latest updates

- **2026-07** — Launched a Professional Services division and named two industry veterans to its leadership team.
- **2025-07** — Rebranded from PriceSpider to Wayvia and unveiled the Wayvia MCP Commerce Intelligence Engine.
- **2025** — Relaunched Prowl, its next-generation MAP monitoring and pricing-integrity product.

## Links

- Website: https://wayvia.com
- LinkedIn: https://www.linkedin.com/company/wayvia
- Twitter/X: https://twitter.com/pricespider
- Facebook: https://facebook.com/Pricespider

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Profile page: https://yespress.io/wayvia-formerly-pricespider
Published by YesPress — https://yespress.io
Last updated: 2026-08-20