# Wayfair

> Wayfair is a founder-led, Boston-based home retailer that combines a vast supplier network with purpose-built search, merchandising, logistics and customer-service systems. Its family of brands serves mass-market shoppers, style-specific and luxury buyers, and business customers, while a growing store fleet adds a physical layer to a business still driven overwhelmingly by digital commerce.

- **Founded:** 2002
- **Headquarters:** Boston, United States
- **Founders:** Niraj Shah (CEO, Co-Founder and Co-Chairman), Steve Conine (Co-Founder and Co-Chairman)
- **Team size:** Approximately 12,000 employees
- **Products:** Wayfair, AllModern, Joss & Main, Birch Lane, Perigold
- **Notable:** Built a catalog of more than 40 million products from approximately 20,000 suppliers., Generated $12.457 billion in 2025 net revenue, up 5.1% year over year., Served 21.4 million active customers as of March 31, 2026.

## Products & services

- **Wayfair** — The flagship mass-market destination for furniture, decor, housewares, appliances and home-improvement products across styles and budgets.
- **AllModern** — A specialty retail brand focused on accessible modern design, sold online and through stores.
- **Joss & Main** — A style-led home brand that began as a members-only private-sale experience.
- **Birch Lane** — A specialty brand centered on classic furniture and decor.
- **Perigold** — Wayfair's luxury home destination, pairing premium brands with Wayfair's ecommerce and logistics capabilities.
- **Wayfair Professional** — A B2B platform for designers, contractors, property managers, hospitality teams and enterprises, with trade pricing, design help, project support and purchasing tools.
- **CastleGate and Wayfair Delivery Network** — Supplier inventory positioning, freight forwarding, consolidation, large-parcel transportation and last-mile delivery capabilities built for home goods.
- **Muse, Discover and Image Search** — AI-powered visual discovery tools that turn room ideas, inspiration images and photographs into shoppable product paths.
- **My Projects** — An integrated Wayfair Professional workspace for sourcing, tasks, milestones, collaboration, purchasing and delivery tracking.
- **Assembly, installation and design services** — Optional services that extend the shopping journey into furniture assembly, selected installations and professional space planning.

## Achievements

- Built a catalog of more than 40 million products from approximately 20,000 suppliers.
- Generated $12.457 billion in 2025 net revenue, up 5.1% year over year.
- Served 21.4 million active customers as of March 31, 2026.
- Reached the Fortune 500 in 2019.
- Grew from one niche site in 2002 to roughly 250 sites, then consolidated them into Wayfair in 2011.
- Established a proprietary logistics system spanning CastleGate inventory positioning, freight forwarding and the Wayfair Delivery Network.
- Reported $743 million in adjusted EBITDA and $329 million in free cash flow for 2025.
- Opened its first large-format Wayfair store in Wilmette, Illinois, in 2024 and its second in Atlanta in 2026.
- Contributed more than $11 million to Habitat for Humanity programs since 2012, according to its 2024 responsibility reporting.
- Co-developed Google's Universal Commerce Protocol as a foundational retail partner.

## Latest updates

- **2026-06** — Announced a large-format store planned for Princeton, New Jersey, in 2027, adding to an expanding namesake-store pipeline.
- **2026-06** — Published its 2025 Corporate Responsibility Report, reporting a 60% global waste-diversion rate and nearly 25% lower Scope 1 and 2 emissions than its 2020 baseline.
- **2026-05** — Announced a roughly 130,000-square-foot Cincinnati store expected to open in 2027.
- **2026-04** — Reported Q1 net revenue of $2.931 billion, 21.4 million active customers and a 79.8% repeat-customer share of delivered orders.
- **2026-03** — Opened its second large-format namesake store in Atlanta, a roughly 150,000-square-foot location linked to nearby fulfillment capacity.
- **2026-01** — Announced its work with Google as a foundational co-developer of the Universal Commerce Protocol for AI-powered commerce.
- **2025-10** — Launched My Projects for Wayfair Professional after a pilot involving more than 6,700 members.

## Links

- Website: https://www.wayfair.com
- LinkedIn: https://www.linkedin.com/company/wayfair
- Twitter/X: https://twitter.com/wayfair
- GitHub: https://github.com/wayfair
- YouTube: https://www.youtube.com/user/wayfair
- Instagram: https://www.instagram.com/wayfair/
- Facebook: https://facebook.com/wayfair
- TikTok: https://www.tiktok.com/@wayfair

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Profile page: https://yespress.io/wayfair
Published by YesPress — https://yespress.io
Last updated: 2026-08-15