# Way

> Way is an Austin-based enterprise software company that helps hospitality and other consumer brands create, market, book and manage experiences through their own digital channels. Its platform combines operational tools with AI-assisted curation, loyalty integration and brand partnerships.

- **Founded:** 2020
- **Headquarters:** Austin, United States
- **Founders:** Michael Stocker (Co-founder and CEO), Jake Luster (Co-founder and Head of Product)
- **Products:** Host, Activate, Reserve, Core Platform, Curation Lab
- **Notable:** Raised a US$20 million Series A led by Tiger Global in 2022., Opened a European office in Paris in May 2022., Hyatt announced deployment across hundreds of hotels and resorts in August 2025.

## Products & services

- **Host** — Locally hosted and staff-led curated experiences; Way’s initial product.
- **Activate** — On-site ticketed events and brand activations.
- **Reserve** — Resource-based experiences, including cabanas, wellness offerings and recurring programming.
- **Core Platform** — Current integrated offering for experience creation, merchandising, bookings, inventory, reporting and APIs.
- **Curation Lab** — AI-assisted experience ideas using brand identity and proprietary experience data.
- **Loyalty Sync** — Loyalty earning, redemption, auctions, reward-rate management and APIs.
- **Partner Exchange** — A business-to-business network for co-creating and distributing experiences across brands.

## Achievements

- Raised a US$20 million Series A led by Tiger Global in 2022.
- Opened a European office in Paris in May 2022.
- Hyatt announced deployment across hundreds of hotels and resorts in August 2025.
- Way reports 50-country reach on its current homepage.

## Latest updates

- **2026-01** — January 27: announced Curation Lab, Loyalty Sync and Partner Exchange as a broader experiential ecosystem.
- **2026-05** — May 15: revised public Brand Terms & Conditions, including subscription and embedded payment fee provisions.

## Links

- Website: https://www.way.co/
- LinkedIn: https://www.linkedin.com/company/letsway/
- Instagram: https://www.instagram.com/way.co__/

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Profile page: https://yespress.io/way
Published by YesPress — https://yespress.io
Last updated: 2026-10-03