# Wati

> Wati is an AI-powered customer engagement platform built on the WhatsApp Business API. Founded in 2020, it gives small and medium businesses a low-code way to run marketing, sales, and support conversations at scale - a shared team inbox, no-code chatbot builder, broadcast campaigns, and AI support agents trained on a company's own documents. Wati serves more than 16,000 businesses across 100+ countries and is backed by Tiger Global, Sequoia, DST Global, and Shopify.

- **Founded:** 2020
- **Headquarters:** Hong Kong (remote-first; teams in Kuala Lumpur, Malaysia and San Francisco, USA)
- **Founders:** Ken Yeung (Co-Founder & CEO), Bianca Ho (Co-Founder & COO)
- **Team size:** ~250 employees (remote-first)
- **Products:** WhatsApp Business API access, Shared Team Inbox, No-Code Chatbot Builder, Broadcast & Marketing Automation, KnowBot (AI Support Agent)
- **Notable:** Raised $35M+ total across Seed, Series A, and Series B rounds., Grew to 16,000+ business customers across 100+ countries., Named a Meta/WhatsApp Premium Solution Partner.

## Products & services

- **WhatsApp Business API access** — Official WhatsApp Business API onboarding and messaging at scale, with Wati as a Meta/WhatsApp Premium Partner.
- **Shared Team Inbox** — A multi-agent, human-in-the-loop inbox that unifies WhatsApp, Instagram, Facebook, website chat, and SMS with smart routing and collaboration.
- **No-Code Chatbot Builder** — Drag-and-drop builder for automated WhatsApp flows and chatbots without engineering.
- **Broadcast & Marketing Automation** — Bulk broadcasts, message templates, and campaign automation for WhatsApp marketing and Click-to-WhatsApp ads.
- **KnowBot (AI Support Agent)** — A context-aware AI agent trained on a company's PDFs and website URLs that automates up to 80% of support using OpenAI/GPT models.

## Achievements

- Raised $35M+ total across Seed, Series A, and Series B rounds.
- Grew to 16,000+ business customers across 100+ countries.
- Named a Meta/WhatsApp Premium Solution Partner.
- Recognized with multiple G2 awards for implementation, support, and usability.
- One of the highest-profile female-founded (co-founder Bianca Ho) SaaS companies to raise from Tiger Global and Shopify.

## Latest updates

- **2025-07** — Adapted its billing and product to Meta's shift to per-message WhatsApp pricing, positioning Wati as the layer that simplifies the new economics for SMBs.
- **2025-01** — Expanded AI-first features including the KnowBot AI Support Agent, Instagram automation, and WhatsApp calling capabilities.
- **2024-01** — Launched KnowBot, a context-aware AI support agent trained on a business's own documents and website.

## Links

- Website: https://www.wati.io
- LinkedIn: https://www.linkedin.com/company/watiglobal
- Twitter/X: https://twitter.com/WATI_io
- YouTube: https://www.youtube.com/@wati_io
- Instagram: https://www.instagram.com/wati_io/
- Facebook: https://facebook.com/watiglobal/

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Profile page: https://yespress.io/wati
Published by YesPress — https://yespress.io
Last updated: 2026-07-10