# Wasabi Publicity, Inc.

> Wasabi Publicity is a Hendersonville, North Carolina public-relations agency founded in 2002 by Drew Gerber and Michelle Tennant Nicholson. It helps mission-led experts, authors, companies and nonprofits turn their expertise into journalist-ready stories through messaging, online press kits, media training, targeted pitching, social campaigns and web work. Its public case studies point to a practical distinction: the agency sells readiness and relationships, not guaranteed headlines.

- **Founded:** 2002
- **Headquarters:** Hendersonville, United States
- **Founders:** Drew Gerber (Co-founder and CEO), Michelle Tennant Nicholson (Co-founder and Chief Creative Officer)
- **Products:** Public-relations campaigns, Online press kits, Media training, Book PR, Social media and content campaigns
- **Notable:** Built a virtual, internationally distributed agency beginning in 2002., Reported 30-plus placements for author Stephanie Mackara's four-month book campaign., Generated 51 school applications in two weeks for STL Ocarina, against a client hope of at least 10.

## Products & services

- **Public-relations campaigns** — Strategy, positioning, targeted media outreach, pitching, follow-up and placement support for experts, companies, authors and organizations.
- **Online press kits** — Media-ready sites with biographies, story angles, sample questions, talking points, photographs and downloadable assets, built on the agency's press-kit platform.
- **Media training** — Interview preparation, message refinement, sound-bite development and platform-specific storytelling practice.
- **Book PR** — Launch campaigns and continuing publicity for authors, including press-kit development and targeted placements.
- **Social media and content campaigns** — Content strategy, audience engagement, short-form video, branded creative and lead-generation campaigns.
- **Website design and hosting** — Conversion-oriented website design, development and hosting for clients whose public presence needs rebuilding.

## Achievements

- Built a virtual, internationally distributed agency beginning in 2002.
- Reported 30-plus placements for author Stephanie Mackara's four-month book campaign.
- Generated 51 school applications in two weeks for STL Ocarina, against a client hope of at least 10.
- Secured international coverage for iguacu's #message4peace walk after joining a fast-moving campaign for roughly six weeks and distributing three pitches.
- Reported more than 32,000 pet-food sample requests and a gain of more than 7,300 Facebook fans in 24 hours for Dr. Tim's campaign.
- Reported more than 85,000 Facebook video views in 60 days without paid advertising for Dr. Bradley Nelson.
- Reported an 850% increase and more than 25,000 additional social connections over 12 months for Kona University.

## Latest updates

- **2025-09** — Published a case study describing a messaging, press-kit, pitching and media-training campaign for retirement expert and author Elizabeth Zelinka Parsons.
- **2025-04** — The company's public contact page listed its Hendersonville, North Carolina mailing address and general contact email.

## Links

- Website: https://wasabipublicity.com
- LinkedIn: https://www.linkedin.com/company/wasabi-publicity
- Twitter/X: https://twitter.com/DrewGerberPR
- Facebook: https://www.facebook.com/WasabiPublicity

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Profile page: https://yespress.io/wasabi-publicity-inc
Published by YesPress — https://yespress.io
Last updated: 2026-09-20