# Warmly,

> Warmly, is a San Francisco-based AI revenue orchestration platform built for SMB sales teams. It identifies anonymous website visitors at the person level, aggregates real-time buyer intent signals from multiple sources, and deploys AI agents to orchestrate personalized outreach across email, LinkedIn, and ads - all within seconds of a prospect showing interest. Founded in 2020 by four ex-Google engineers and backed by Felicis, NFX, and RTP Global with $21.5M raised, Warmly, turns the classic problem of 'who is on my website?' into a fully automated pipeline generation engine.

- **Founded:** 2020
- **Headquarters:** San Francisco, United States
- **Founders:** Max Greenwald (Co-Founder & CEO), Carina Boo (Co-Founder & CTO), Alan Zhao (Co-Founder & VP Engineering, Head of Marketing), Val Yermakova (Co-Founder)
- **Team size:** ~120 employees across 6 continents
- **Products:** AI Outbound Agent, AI Inbound Agent, AI Data Agent, Website Visitor De-Anonymization, Real-Time Intent Signals
- **Notable:** Ranked #1 AI tool for person-level website de-anonymization by ColdIQ, Hit $1M ARR in less than 1 year from initial raise, Reached $3M ARR and 300+ customers by end of 2024

## Products & services

- **AI Outbound Agent** — Maps the total addressable market, scores accounts by ICP fit and real-time buying intent, identifies contacts within buying committees, and orchestrates coordinated campaigns across email, LinkedIn, and ads.
- **AI Inbound Agent** — Identifies and converts anonymous website visitors with real-time person-level de-anonymization and automated engagement workflows.
- **AI Data Agent** — Revenue intelligence and data orchestration layer that aggregates first, second, and third-party intent signals with enriched firmographic and technographic data.
- **Website Visitor De-Anonymization** — Identifies anonymous website visitors at the person level (15% individual rate, 65% company rate) in under 3 seconds.
- **Real-Time Intent Signals** — Multi-source intent monitoring including web activity, job changes, funding events, social signals, and CRM data to surface in-market buyers.
- **Buying Committee Mapping** — Identifies decision-makers, champions, influencers, and approvers within target accounts with enriched contact data and engagement signals.

## Achievements

- Ranked #1 AI tool for person-level website de-anonymization by ColdIQ
- Hit $1M ARR in less than 1 year from initial raise
- Reached $3M ARR and 300+ customers by end of 2024
- All four founders named Forbes 30 Under 30 honorees
- Y Combinator alumni
- Processes 9M+ website visits per month
- End-to-end pipeline (identify → enrich → score → engage) completes in under 3 seconds
- 65% company-level de-anonymization rate, 15% person-level
- Backed by 15 investors including Felicis, NFX, and Zoom Ventures

## Latest updates

- **2025-02** — Closed $6M Series A+ extension led by RTP Global; announced plans to double sales and marketing team and expand European headcount to 20.
- **2024-12** — Passed $3M ARR and 300 customer milestones heading into 2025.
- **2024-09** — Ranked #1 for person-level website de-anonymization by ColdIQ analyst report.
- **2023-10** — Closed $11M Series A led by Felicis with participation from NFX, Zoom Ventures, F-Prime Capital, Maven Ventures, and Matchstick Ventures.

## Links

- Website: https://warmly.ai
- LinkedIn: https://www.linkedin.com/company/warmly
- Twitter/X: https://twitter.com/warmlyai
- Facebook: https://facebook.com/warmlycomma

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Profile page: https://yespress.io/warmly
Published by YesPress — https://yespress.io
Last updated: 2026-06-22