# Waldo

> Waldo is an agentic brand intelligence platform that compresses the multi-week grind of brand research, competitive analysis, and strategy into minutes. Founded by Justin Wohlstadter, it pairs proprietary data integrations - social platforms, ad libraries, syndicated research - with 50+ structured workflows built for strategists. Agencies and brands give it a brand, a category, and an audience, and AI agents return recurring intelligence briefs on trends, ads, audience conversations, and competitor moves. Backed by a $10M Series A led by Footwork, Waldo already counts agencies like Havas, IPG, and Omnicom and brands like Conair and Kettle & Fire among its users.

- **Founded:** 2021
- **Headquarters:** New Orleans, United States
- **Founders:** Justin Wohlstadter (Founder & CEO), Jesse Rogers (Head of Engineering)
- **Team size:** ~27 employees (roughly 5 in New Orleans' Warehouse District, ~15-20 worldwide)
- **Products:** Waldo (Agentic Brand Intelligence Platform), 50+ Agentic Workflows, Strategy Agent & Brief Agent, Waldo 3.0 Dashboards & Alerts
- **Notable:** Closed a $10M Series A led by Footwork in fall 2025, Signed major global agencies including Havas, IPG, and Omnicom, Onboarded Fortune 500 brands such as Conair, Kettle & Fire, and LG

## Products & services

- **Waldo (Agentic Brand Intelligence Platform)** — An AI-powered strategy engine. Users provide a brand name, category, and audience (e.g. Mastercard x 'travel services' x 'Gen-Z') and AI agents produce recurring intelligence briefs spanning social, ads, trends, audience conversations, and events.
- **50+ Agentic Workflows** — Prebuilt, structured workflows for strategists covering brand audits, competitive research, trend analysis, audience analysis, briefs, and points of view.
- **Strategy Agent & Brief Agent** — Copilots trained to guide teams through research, briefs, and POVs using the judgment calls agency strategists rely on.
- **Waldo 3.0 Dashboards & Alerts** — Real-time dashboards that track brand changes and proactive alerts for audience shifts, competitor moves, and breaking news - intelligence that arrives before you ask.

## Achievements

- Closed a $10M Series A led by Footwork in fall 2025
- Signed major global agencies including Havas, IPG, and Omnicom
- Onboarded Fortune 500 brands such as Conair, Kettle & Fire, and LG
- Built 50+ structured agentic workflows for strategists
- Grew to ~27 employees across New Orleans and worldwide

## Latest updates

- **2025-09** — Announced $10M Series A led by Footwork with Boldstart, Alt Capital, Sunflower Capital, and The New Normal Fund.
- **2025-09** — Launched Waldo 3.0 with proactive insight dashboards, Strategy Agent and Brief Agent copilots, and intelligent alerts.

## Links

- Website: https://waldo.fyi
- LinkedIn: https://www.linkedin.com/company/waldofyi
- Twitter/X: https://x.com/justpw

---

Profile page: https://yespress.io/waldo
Published by YesPress — https://yespress.io
Last updated: 2026-06-10