# WaitWhat

> WaitWhat is an independent media company producing business and technology podcasts, video, live events and partner experiences. Its original properties include Masters of Scale, Rapid Response and Pioneers of AI; it has also developed mindfulness and creativity shows and adapted audio into learning products.

- **Founded:** 2017
- **Headquarters:** New York, United States
- **Founders:** June Cohen (Co-founder; former CEO), Deron Triff (Co-founder; former Chief Business Officer), Jai Punjabi (Co-Founder and Managing Director (as listed on current team page))
- **Products:** Masters of Scale, Should This Exist?, Meditative Story, Rapid Response, Spark & Fire
- **Notable:** Masters of Scale won a 2018 Webby Award., Reported 70 million cumulative portfolio downloads in June 2021., Reported 10,000 early adopters of the Courses app in its first eight weeks in 2021.

## Products & services

- **Masters of Scale** — Business and leadership podcast launched with Reid Hoffman; now features a set of hosts, video, newsletters and live experiences.
- **Should This Exist?** — Technology and human consequences podcast hosted by Caterina Fake, created with Quartz.
- **Meditative Story** — Personal storytelling with mindfulness prompts and original music, hosted by Rohan Gunatillake; launched with Thrive Global.
- **Rapid Response** — Bob Safian’s conversations with business leaders about immediate challenges; began during the pandemic.
- **Spark & Fire** — Stories about the creative process; launched with Skillshare.
- **Masters of Scale Courses** — Historical app and audio learning product that adapted interviews into short daily practices; enterprise distribution announced with Cornerstone.
- **Masters of Scale Summit** — Annual gathering for founders, executives, investors and other leaders in San Francisco.
- **Pioneers of AI** — Weekly AI series hosted by scientist and investor Dr. Rana el Kaliouby, launched with support from Inflection AI.
- **Brand partnerships** — Sponsorships and collaborative media experiences across audio, video and events.

## Achievements

- Masters of Scale won a 2018 Webby Award.
- Reported 70 million cumulative portfolio downloads in June 2021.
- Reported 10,000 early adopters of the Courses app in its first eight weeks in 2021.
- WaitWhat’s awards archive lists Webby, Signal, Ambie and Indigo recognition.

## Latest updates

- **2026-10** — As of October 4, the Summit site advertises October 20-22, 2026 in San Francisco; general application price USD 3,750, nonprofit and culture leader path USD 3,000. The event is upcoming.
- **2026-05** — Pioneers of AI shared WaitWhat’s three-day internal AI sprint, with a video featuring Rana el Kaliouby and producer Rachel Ishikawa; publication date May 22, decoded from LinkedIn activity timestamp; sprint date unspecified.
- **2024-09** — Pioneers of AI launched with Rana el Kaliouby and support from Inflection AI.

## Links

- Website: https://waitwhat.com/
- LinkedIn: https://www.linkedin.com/company/wait-what-/
- Twitter/X: https://x.com/waitwhat

---

Profile page: https://yespress.io/waitwhat
Published by YesPress — https://yespress.io
Last updated: 2026-10-04