# Wahlburgers

> Wahlburgers is the family-founded burger chain built by chef Paul Wahlberg and his brothers, actors Donnie and Mark. Born in a Hingham, Massachusetts strip mall in 2011, it grew into a global casual-dining brand, a decade-long A&E reality show, and a grocery-aisle beef line before a hard reset in 2025 cut the footprint from more than 100 restaurants to roughly 32. The company is now rebuilding around non-traditional sites - Home Depot lots, airports, casinos and Bass Pro Shops - while pushing its retail and delivery business.

- **Founded:** 2011
- **Headquarters:** Hingham, Massachusetts, United States
- **Founders:** Paul Wahlberg (Co-Founder & Chef), Donnie Wahlberg (Co-Founder), Mark Wahlberg (Co-Founder)
- **Team size:** ~420 employees
- **Products:** Signature Burgers, Sides & Shakes, Bar & Beverages, Wahlburgers at Home, WahlClub Rewards
- **Notable:** Grew from a single Hingham, Massachusetts restaurant (2011) to more than 100 locations across four countries, Subject of the A&E reality series Wahlburgers, which ran 10 seasons (2014-2019) and earned an Emmy nomination for Outstanding Unstructured Reality Program, Launched Wahlburgers at Home, reaching 1,300+ supermarkets with fresh beef and branded grocery products

## Products & services

- **Signature Burgers** — Family-recipe burgers recreated by chef Paul Wahlberg, including menu items named for family members such as Paul's Choice and the Our Burger, plus a plant-based Impossible option.
- **Sides & Shakes** — French fries, tater tots, truffle tots, wings, salads and hand-spun frappes/milkshakes.
- **Bar & Beverages** — Cocktails, beer and non-alcoholic drinks served in the casual-dining, bar-forward restaurant format.
- **Wahlburgers at Home** — Retail line of fresh Angus brisket-chuck-short rib beef patties, Chef Paul's signature sauces, dill pickles, uncured bacon and beef hot dogs sold in grocery stores nationwide.
- **WahlClub Rewards** — Free loyalty program offering $5 off at sign-up, a free birthday shake, and email-based offers and menu drops.
- **Catering & Merchandise** — Catering services plus branded apparel and merchandise sold online and in-restaurant.

## Achievements

- Grew from a single Hingham, Massachusetts restaurant (2011) to more than 100 locations across four countries
- Subject of the A&E reality series Wahlburgers, which ran 10 seasons (2014-2019) and earned an Emmy nomination for Outstanding Unstructured Reality Program
- Launched Wahlburgers at Home, reaching 1,300+ supermarkets with fresh beef and branded grocery products
- Executed a 2025 strategic reset toward fewer, higher-quality and non-traditional locations
- Expanded into airports, casinos, hotels and retail-adjacent sites for its 2026 growth plan

## Latest updates

- **2026-02** — Opening inside Sarasota-Bradenton International Airport (Concourse B) and adding a Memphis location in Big Cypress Lodge as part of 2026 expansion.
- **2025-12** — Announced accelerated 2026 national expansion focused on non-traditional sites - airports, hotels, casinos, Home Depot and Bass Pro Shops.
- **2025-06** — Roughly 79 Hy-Vee supermarket locations closed, cutting the chain from about 109 restaurants (2023) to around 32.

## Links

- Website: https://wahlburgers.com
- LinkedIn: https://www.linkedin.com/company/wahlburgers
- Twitter/X: https://twitter.com/wahlburgers
- Instagram: https://instagram.com/wahlburgers
- Facebook: https://www.facebook.com/wahlburgers
- TikTok: https://www.tiktok.com/@wahlburgersofficial

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Profile page: https://yespress.io/wahlburgers
Published by YesPress — https://yespress.io
Last updated: 2026-08-13