# Vuori

> Vuori is a Carlsbad, California-based performance apparel company that blends athletic function with casual style. Founded in 2015 by Joe Kudla, it started as a direct-to-consumer men's activewear brand rooted in the coastal Southern California lifestyle and grew into a broad athleisure label for men and women. Known for soft technical fabrics like its DreamKnit and Ponto lines, Vuori sells online, through its own stores, and via wholesale partners including Nordstrom, REI and Equinox. A 2024 secondary investment led by General Atlantic and Stripes valued the company at $5.5 billion.

- **Founded:** 2015
- **Headquarters:** Carlsbad, California, United States
- **Founders:** Joe Kudla (Founder & CEO)
- **Team size:** ~3,000 employees
- **Products:** DreamKnit Collection, Ponto Collection, Men's performance apparel, Women's performance apparel, Retail stores
- **Notable:** Reached a $5.5 billion valuation in November 2024., Raised roughly $1.27 billion in total funding., Achieved profitability by its second year and sustained it through rapid growth.

## Products & services

- **DreamKnit Collection** — Signature ultra-soft technical knit used across joggers, pants, tops and hoodies for men and women.
- **Ponto Collection** — Performance line of tees, polos, pants, shorts and joggers made from DreamKnit fabric.
- **Men's performance apparel** — Joggers, shorts, tees, tanks, hoodies, quarter-zips and outerwear for training, travel and leisure.
- **Women's performance apparel** — Leggings, sports bras, tops, matching sets and yoga wear including the BlissBlend line.
- **Retail stores** — Company-owned brick-and-mortar stores across the U.S. and select international markets.
- **E-commerce** — Direct-to-consumer online store on Shopify Plus with global shipping.

## Achievements

- Reached a $5.5 billion valuation in November 2024.
- Raised roughly $1.27 billion in total funding.
- Achieved profitability by its second year and sustained it through rapid growth.
- Opened its 100th brick-and-mortar store in 2024.
- Expanded internationally into the UK, France, Germany, Ireland, Netherlands, Australia and Canada.
- Built a durable men's activewear franchise in a category dominated by women's product.

## Latest updates

- **2024-11** — Announced an $825 million investment led by General Atlantic and Stripes, valuing the company at $5.5 billion.
- **2024-08** — Opened its 100th store as part of a plan to exceed 100 locations.
- **2025-03** — Featured in Forbes for accelerating its physical retail expansion strategy.
- **2025-09** — CEO Joe Kudla profiled on how Vuori became a leading player in activewear.

## Links

- Website: https://vuoriclothing.com
- LinkedIn: https://www.linkedin.com/company/vuori-inc-
- Twitter/X: https://twitter.com/vuoriclothing
- YouTube: https://www.youtube.com/@vuoriclothing
- Instagram: https://www.instagram.com/vuoriclothing
- Facebook: https://www.facebook.com/vuoriclothing
- TikTok: https://www.tiktok.com/@vuoriclothing

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Profile page: https://yespress.io/vuori
Published by YesPress — https://yespress.io
Last updated: 2026-07-25