# VML COMMERCE

> VML Commerce is the commerce practice within WPP-owned VML. It connects creative campaigns, retail media, marketplace operations, content and commerce technology for brands and retailers, with more than 5,000 commerce practitioners described on its current service page.

- **Founded:** 2021
- **Headquarters:** New York, United States
- **Products:** Creative commerce, Marketplace and eRetail services, Commerce platform delivery, Content and campaign operations, Tomorrow’s Commerce 2026
- **Notable:** Preserved Promos for Ziploc won the 2025 Cannes Lions Creative Commerce Grand Prix, credited to VML New York., VML reports 5% sales lift and 14% growth in new buyers for Preserved Promos. These are agency-reported campaign outcomes., VML’s PLUS Retail case records a most-popular grocery-site award in Website of the Year 2020, predating the VML Commerce name.

## Products & services

- **Creative commerce** — Shopper insights, promotions and experiences that connect brand meaning to purchase.
- **Marketplace and eRetail services** — Strategy, content, media, technology and operations for Amazon, Walmart, Instacart, TikTok and other sales channels.
- **Commerce platform delivery** — Design, engineering and systems integration for direct-to-consumer, B2B and omnichannel retail.
- **Content and campaign operations** — Integrated content operations, retail media and ongoing marketing activity.
- **Tomorrow’s Commerce 2026** — Research on AI automation and renewed demand for human connection in retail.

## Achievements

- Preserved Promos for Ziploc won the 2025 Cannes Lions Creative Commerce Grand Prix, credited to VML New York.
- VML reports 5% sales lift and 14% growth in new buyers for Preserved Promos. These are agency-reported campaign outcomes.
- VML’s PLUS Retail case records a most-popular grocery-site award in Website of the Year 2020, predating the VML Commerce name.
- Preserved Promos received Gold at the 2026 ANDY Awards.

## Latest updates

- **2026-04** — VML announced an ANDY Gold for Preserved Promos.
- **—** — VML’s live enterprise page now describes access to WPP Enterprise Solutions and more than 12,000 experts across 40-plus markets; this is broader capacity, not the size of VML Commerce.
- **—** — Tomorrow’s Commerce 2026 explores agentic AI alongside demand for authentic human experiences.

## Links

- Website: https://www.vml.com/expertise/commerce
- LinkedIn: https://www.linkedin.com/company/vml-commerce/
- Twitter/X: https://twitter.com/vmlyrcommerce
- Facebook: https://facebook.com/VMLYRCommerce/

---

Profile page: https://yespress.io/vml-commerce
Published by YesPress — https://yespress.io
Last updated: 2026-10-21